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\u4ece\u6280\u672f\u89d2\u5ea6\u6765\u770b\uff0c\u76f4\u64ad\u4f5c\u4e3a\u4e00\u79cd\u66f4\u6709\u6548\u7387\u7684\u4fe1\u606f\u4ea4\u4e92\u624b\u6bb5\uff0c\u53d1\u5c55\u8d77\u6765\u662f\u5fc5\u7136\u7684\u3002\u800c\u975e\u6d32\u4eba\u672c\u8eab\u5177\u6709\u5f3a\u70c8\u7684\u793e\u4ea4\u5c5e\u6027\uff0c\u4e5f\u4e3a\u76f4\u64ad\u7535\u5546\u7684\u53d1\u5c55\u63d0\u4f9b\u4e86\u57fa\u7840\u3002\u4f46\u76ee\u524d\u7684\u95ee\u9898\u5728\u4e8e\uff0c\u7535\u5546\u3001\u76f4\u64ad\u3001\u8fbe\u4eba\u751f\u6001\u7b49\u5728\u975e\u6d32\u5747\u4e0d\u6210\u719f\uff0c\u8f6c\u5316\u673a\u5236\u4e5f\u672a\u5b8c\u5584\uff0c\u6240\u4ee5\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70\u3002<\/strong><\/p>\n\n\n\n

\u4e2d\u975e\u8de8\u5883\u652f\u4ed8<\/a>\u516c\u53f8Pyxis\u661f\u6c47CEO April\u544a\u8bc9\u300c\u589e\u957f\u5de5\u573a\u300d\uff0c\u975e\u6d32\u8fbe\u4eba\u8fd8\u5904\u4e8e\u6536\u5e7f\u544a<\/a>\u8d39\u7684\u9636\u6bb5\uff0c\u6ca1\u6709\u5e26\u8d27\u7684\u610f\u8bc6\u548c\u610f\u613f\uff0c\u4e5f\u4e0d\u613f\u610f\u627f\u62c5\u5e2e\u5546\u5bb6\u5356\u8d27\u7684\u98ce\u9669\u3002<\/p>\n\n\n\n

\u56fd\u5185\u9700\u8981\u901a\u8fc7\u6295\u6d41\u6765\u83b7\u53d6\u6d41\u91cf\uff0c\u4e14\u6d41\u91cf\u6210\u672c\u8f83\u9ad8\uff0c\u4f46\u5728\u975e\u6d32\u5e02\u573a\uff0c\u6d41\u91cf\u5e76\u4e0d\u662f\u95ee\u9898\uff0c\u53ea\u8981\u53bb\u505a\u76f4\u64ad\uff0c\u5c31\u4f1a\u6709\u5f88\u591a\u81ea\u7136\u6d41\u91cf\u3002April\u56e2\u961f\u66fe\u7528\u6ca1\u6709\u7c89\u4e1d\u7684\u7d20\u4eba\u8d26\u53f7\u5c1d\u8bd5\u5728\u529e\u516c\u5ba4\u76f4\u64ad\uff0c\u968f\u610f\u804a\u4e00\u4e9b\u5185\u5bb9\u8bb2\u8bb2\u4ea7\u54c1\uff0c1\u4e2a\u5c0f\u65f6\u5c31\u6709\u5343\u6b21\u89c2\u770b\u3002\u4f46\u662f\uff0c\u5982\u4f55\u5c06\u6d41\u91cf\u6709\u6548\u8f6c\u5316\u4e3a\u9500\u552e\u662f\u4e00\u4e2a\u96be\u9898\u3002<\/p>\n\n\n\n

\u201cTikTok\u8fdf\u8fdf\u672a\u5728\u975e\u6d32\u5f00\u901a\u5c0f\u9ec4\u8f66\uff0c\u6216\u8bb8\u4e5f\u662f\u57fa\u4e8e\u73b0\u5b9e\u8003\u91cf\u3002\u76ee\u524d\uff0c\u7535\u5546\u5356\u5bb6\u7684\u6570\u91cf\u6709\u9650\uff0c\u5373\u4fbf\u5f15\u5165\u4e2d\u56fd\u5356\u5bb6\uff0c\u4e5f\u5c06\u9762\u4e34\u7269\u6d41\u548c\u652f\u4ed8\u4f53\u7cfb\u5c1a\u4e0d\u6210\u719f\u7684\u56f0\u5883\uff0c\u800c\u8fd9\u4e9b\u95ee\u9898\u7684\u6839\u6e90\u6700\u7ec8\u5f52\u7ed3\u4e8e\u5f53\u5730\u57fa\u7840\u8bbe\u65bd\u7684\u4e0d\u8db3\u3002\u201dApril\u8bf4\u3002<\/p>\n\n\n\n

\u975e\u6d32\u7535\u5546\u662f\u5426\u503c\u5f97\u5165\u5c40\uff1f<\/strong><\/p>\n\n\n\n

\u5373\u4f7f\u57fa\u7840\u8bbe\u65bd\u4e0d\u8db3\uff0c\u975e\u6d32\u5e02\u573a\u4e5f\u5df2\u7ecf\u88ab\u8de8\u5883\u5356\u5bb6<\/a>\u76ef\u4e0a\u3002<\/p>\n\n\n\n

\u539f\u56e0\u5728\u4e8e\uff0c\u975e\u6d32\u6d41\u91cf\u597d\u3001\u6bdb\u5229\u9ad8\u3002\u9ec4\u7ea6\u745f\u544a\u8bc9\u300c\u589e\u957f\u5de5\u573a\u300d\uff0c\u5728\u5357\u975e\u505a\u8de8\u5883\u7535\u5546\uff0c\u5e7f\u544aROI\u5e73\u5747\u9ad8\u8fbe40\u591a\u500d\uff0c\u5355\u6b21\u70b9\u51fb\u6210\u672c\u4f4e\u81f3\u51e0\u6bdb\u94b1\u81f3\u4e00\u4e24\u5143\u3002\u4e0d\u5c11\u5728\u4e1c\u5357\u4e9a\u3001\u6b27\u7f8e\u6df1\u8015\u591a\u5e74\u7684\u6df1\u5733\u8de8\u5883\u5927\u5356\uff0c\u5df2\u7ecf\u5f00\u59cb\u8003\u5bdf\u5357\u975e\u7684\u7269\u6d41\u4e0e\u5e02\u573a\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u591a\u4f4d\u4e3b\u505a\u975e\u6d32\u5e02\u573a\u7684\u8de8\u5883\u5546\u5bb6\u544a\u8bc9\u300c\u589e\u957f\u5de5\u573a\u300d\uff0c\u76ee\u524d\u975e\u6d32\u662f\u88ab\u5f88\u591a\u4eba\u5ffd\u7565\u7684\u84dd\u6d77\u5e02\u573a\uff0c\u867d\u7136\u975e\u6d32\u4eba\u6c11\u7684\u6d88\u8d39\u8f83\u6b27\u7f8e\u5f31\u4e00\u4e2a\u91cf\u7ea7\uff0c\u4f46\u662f\u975e\u6d32\u4eba\u53e3\u57fa\u6570\u5927\uff0c\u5e02\u573a\u57fa\u6570\u5927\uff0c\u6210\u957f\u7a7a\u95f4\u5927\uff0c\u76ee\u524d\u5e73\u53f0\u6709\u6d41\u91cf\u3001\u7f3a\u5356\u5bb6\u3001\u7f3a\u5546\u54c1\uff0c\u5c24\u5176\u7f3a\u5c11\u7784\u51c6\u975e\u6d32\u4e2d\u4ea7\u9636\u7ea7\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u4e8e\u662f\uff0c\u7535\u5546\u5e73\u53f0\u4e5f\u76f8\u7ee7\u8fdb\u5165\u975e\u6d32\u5e02\u573a\u3002<\/p>\n\n\n\n

2020\u5e74\uff0cShein\u8fdb\u5165\u5357\u975e\u5e02\u573a\uff0c2023\u5e748\u6708\uff0cShein\u8d85\u8d8a\u7f8e\u56fd\u96f6\u552e\u5de8\u5934\u6c83\u5c14\u739b\u548c\u4e9a\u9a6c\u900a\uff0c\u6210\u4e3a\u5357\u975eGoogle Play\u4e0b\u8f7d\u6b21\u6570\u6700\u591a\u7684\u8d2d\u7269\u7c7b\u5e94\u7528\u3002<\/p>\n\n\n\n

\u4eca\u5e741\u6708\uff0cTemu\u4e5f\u767b\u9646\u5357\u975e\u5e02\u573a\uff0c11\u6708\uff0cTemu\u53c8\u8fdb\u5165\u975e\u6d32\u5c3c\u65e5\u5229\u4e9a\u5e02\u573a\u3002\u76ee\u524d\uff0cTemu \u662f\u5357\u975e iOS \u548c Android \u7528\u6237\u4e0b\u8f7d\u6b21\u6570\u6700\u591a\u7684\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n\n\n\n

\u4eca\u5e745\u6708\uff0c\u4e9a\u9a6c\u900a\u5357\u975e\u7ad9\u70b9\u4e0a\u7ebf\uff0c\u63d0\u4f9b\u5f53\u65e5\u9001\u8fbe\u548c\u6b21\u65e5\u9001\u8fbe\u670d\u52a1\uff0c\u5e76\u8bbe\u6709 3000 \u591a\u4e2a\u53d6\u8d27\u70b9\u3002\u636e\u4e86\u89e3\uff0c\u8d2d\u7269\u8005\u7684\u7b2c\u4e00\u4e2a\u8ba2\u5355\u5c06\u83b7\u5f97\u514d\u8d39\u9001\u8d27\u670d\u52a1\uff0c\u968f\u540e\u8ba2\u5355\u91d1\u989d\u8d85\u8fc7 500 \u5170\u7279\u7684\u8ba2\u5355\u5c06\u83b7\u5f97\u514d\u8d39\u9001\u8d27\u670d\u52a1\u3002<\/p>\n\n\n\n

\u4f46\u662f\uff0c\u4ece\u76c8\u5229\u89d2\u5ea6\u6765\u770b\uff0c\u975e\u6d32\u7535\u5546\u8ddd\u79bb\u6210\u719f\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70\u3002Disrupt Africa \u62a5\u544a\u663e\u793a\uff0c\u975e\u6d32\u53ea\u6709\u4e0d\u5230 30% \u7684\u7535\u5546\u521d\u521b\u4f01\u4e1a\u5b9e\u73b0\u4e86\u76c8\u5229\u3002\u7136\u800c\uff0c\u76c8\u5229\u80fd\u529b\u7684\u7f3a\u4e4f\u5e76\u4e0d\u4ec5\u9650\u4e8e\u521d\u521b\u4f01\u4e1a\uff0c\u975e\u6d32\u5927\u9646\u8bb8\u591a\u6700\u5927\u7684\u7535\u5546\u516c\u53f8 Jumia\u5728\u8fd0\u8425\u5341\u591a\u5e74\u540e\u4ecd\u672a\u76c8\u5229\uff0c\u4ec5\u9760\u98ce\u9669<\/strong>\u6295\u8d44<\/a>\u5bb6\u6216\u6bcd\u516c\u53f8\u7684\u6ce8\u8d44\u751f\u5b58\u3002<\/strong><\/p>\n\n\n\n

\u76c8\u5229\u96be\u9898\u4f9d\u7136\u5728\u4e8e\u57fa\u7840\u8bbe\u65bd\u7684\u4e0d\u8db3\u3002\u4efb\u4f55\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u6210\u529f\u90fd\u53d6\u51b3\u4e8e\u5176\u7269\u6d41\u80fd\u529b\u3002\u975e\u6d32\u7269\u6d41\u57fa\u7840\u8bbe\u65bd\uff08\u516c\u8def\u3001\u94c1\u8def\u3001\u6e2f\u53e3\uff09\u4e0d\u53d1\u8fbe\uff0c\u90ae\u653f\u670d\u52a1\u4e0d\u53ef\u9760\uff0c\u8fd0\u8f93\u548c\u5173\u7a0e\u6210\u672c\u9ad8\u6602\uff0c\u8fd9\u4e9b\u90fd\u662f\u975e\u6d32\u7535\u5b50\u5546\u52a1\u76c8\u5229\u80fd\u529b\u9762\u4e34\u7684\u6311\u6218\u3002<\/p>\n\n\n\n

\u5728\u6b27\u6d32\uff0c\u4e3b\u8981\u57ce\u5e02\u4e4b\u95f4\u7684\u5e73\u5747\u8ddd\u79bb\u4e3a1300\u516c\u91cc\uff0c\u800c\u5728\u975e\u6d32\u5219\u4e3a4100\u516c\u91cc\u3002\u6ce2\u58eb\u987f\u54a8\u8be2\u96c6\u56e2\uff08BCG\uff09\u4f30\u8ba1\uff0c\u6b27\u6d32\u5c06\u8d27\u7269\u8fd0\u8f93\u5230\u5e02\u573a\u7684\u6210\u672c\u5927\u7ea6\u5360\u751f\u4ea7\u6210\u672c\u768490%\uff0c\u800c\u5728\u975e\u6d32\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u5219\u9ad8\u8fbe320%\u3002<\/p>\n\n\n\n

April\u544a\u8bc9\u300c\u589e\u957f\u5de5\u573a\u300d\uff0c\u5c3d\u7ba1\u4e0d\u5c11\u516c\u53f8\u5728\u975e\u6d32\u7535\u5546\u57fa\u7840\u8bbe\u65bd\u65b9\u9762\u8fdb\u884c\u4e86\u6295\u8d44\uff0c\u7279\u522b\u662f\u4ed3\u50a8\u7269\u6d41<\/a>\u9886\u57df\uff0c\u4f46\u5927\u591a\u6570\u516c\u53f8\u4ecd\u5904\u4e8e\u8fc7\u82e6\u65e5\u5b50\u7684\u9636\u6bb5\u3002\u201c\u897f\u65b9\u6295\u8d44\u7684\u672c\u5730\u521b\u4e1a\u516c\u53f8\u5f80\u5f80\u6295\u5165\u8f83\u5927\uff0c\u7ed3\u679c\u672a\u80fd\u6301\u7eed\uff1b\u4e2d\u56fd\u516c\u53f8\u66f4\u52a0\u4f4e\u8c03\uff0c\u6210\u672c\u63a7\u5236\u8f83\u597d\uff0c\u4f46\u540c\u6837\u9762\u4e34\u7740\u8bb8\u591a\u6311\u6218\u3002\u201d<\/p>\n\n\n\n

\u5173\u4e8e\u975e\u6d32\u5e02\u573a\u662f\u5426\u503c\u5f97\u5165\u5c40\uff0c\u8bb8\u591a\u5e73\u53f0\u9762\u4e34\u540c\u6837\u7684\u56f0\u60d1\u3002\u867d\u7136\u672a\u6765\u975e\u6d32\u7535\u5546\u5e02\u573a\u80af\u5b9a\u4f1a\u53d1\u5c55\uff0c\u4f46\u76ee\u524d\u7684\u65b9\u5411\u4ecd\u4e0d\u660e\u786e\u3002\u6ca1\u6709\u4eba\u80fd\u51c6\u786e\u9884\u6d4b\u5b83\u4f1a\u53d1\u5c55\u5230\u4ec0\u4e48\u9636\u6bb5\uff0c\u4e5f\u6ca1\u6709\u6e05\u6670\u7684\u8def\u5f84\u53ef\u4f9b\u53c2\u8003\u3002<\/p>\n\n\n\n

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