{"id":10250,"date":"2025-01-08T14:59:48","date_gmt":"2025-01-08T06:59:48","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=10250"},"modified":"2025-01-08T14:59:49","modified_gmt":"2025-01-08T06:59:49","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%b9%bf%e5%91%8a%e6%96%b0%e5%a2%9e4%e4%b8%aa%e5%8a%9f%e8%83%bd%ef%bc%8c%e5%90%88%e7%90%86%e8%bf%90%e7%94%a8%e6%8f%90%e5%8d%87%e9%94%80%e9%87%8f","status":"publish","type":"post","link":"\/blog\/archives\/10250","title":{"rendered":"\u4e9a\u9a6c\u900a\u5e7f\u544a\u65b0\u589e4\u4e2a\u529f\u80fd\uff0c\u5408\u7406\u8fd0\u7528\u63d0\u5347\u9500\u91cf"},"content":{"rendered":"\n<p>\u4eca\u5929\u4e0e\u5927\u5bb6\u5206\u4eab\u4e00\u4e9b\u5373\u5c06\u4e0a\u7ebf\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u65b0\u529f\u80fd\uff0c\u5305\u62ec\u6570\u636e\u5206\u6790\u5de5\u5177\u548c\u5e7f\u544a\u6295\u653e\u4f18\u5316\u7b49\u540e\u53f0\u529f\u80fd\uff0c\u5408\u7406\u8fd0\u7528\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u5356\u5bb6\u663e\u8457\u63d0\u5347\u9500\u91cf\uff01<\/p>\n\n\n\n<p>\u6570\u636e\u65b9\u9762\u2014\u65b0\u589e2\u4e2a\u5de5\u5177<\/p>\n\n\n\n<p>\u5e7f\u544a\u6570\u636e\uff1a\u8f6c\u5316\u8def\u5f84\u62a5\u544a<\/p>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u8f6c\u5316\u8def\u5f84\u62a5\u544a\u662f\u4e00\u79cd\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u65e8\u5728\u5e2e\u52a9\u5356\u5bb6\u6df1\u5165\u5206\u6790\u6d88\u8d39\u8005\u5728\u6d4f\u89c8\u5546\u54c1\u5230\u6700\u7ec8\u8d2d\u4e70\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5982\u4f55\u4e0e\u4e0d\u540c\u7684\u5e7f\u544a\u89e6\u70b9\u548c\u9875\u9762\u8fdb\u884c\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>\u62a5\u544a\u4f1a\u6574\u5408\u4e86\u591a\u79cd\u771f\u5b9e\u5e7f\u544a\u89e6\u70b9\u6570\u636e\uff0c\u5305\u62ecSP\u3001SB\u3001SD\u3001STV\u548cDSP\u7b49\u5e7f\u544a\u5f62\u5f0f\u3002\u901a\u8fc7\u5206\u6790\u4e70\u5bb6\u5728\u8fc7\u53bb30\u5929\u5185\u7684\u8f6c\u5316\u8def\u5f84\uff0c\u8ffd\u8e2a\u5176\u8d2d\u4e70\u524d\u7684\u5e7f\u544a\u89e6\u70b9\u884c\u4e3a\uff0c\u65e8\u5728\u5e2e\u52a9\u5356\u5bb6\u8bc6\u522b\u51fa\u6700\u6709\u6548\u7684\u5e7f\u544a\u7ec4\u5408\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2025\/01\/1-1024x582.jpeg\" alt=\"\" class=\"wp-image-10251\" srcset=\"\/blog\/wp-content\/uploads\/2025\/01\/1-1024x582.jpeg 1024w, \/blog\/wp-content\/uploads\/2025\/01\/1-300x171.jpeg 300w, \/blog\/wp-content\/uploads\/2025\/01\/1-768x437.jpeg 768w, \/blog\/wp-content\/uploads\/2025\/01\/1.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5177\u4f53\u4e0b\u8f7d\u8def\u5f84\uff1a\u4e9a\u9a6c\u900a\u540e\u53f0 &gt;&nbsp;\u6570\u636e&nbsp;&gt;&nbsp;\u521b\u5efa\u62a5\u544a&nbsp;&gt;&nbsp;\u62a5\u544a\u7c7b\u522b\uff1a\u6240\u6709\u4e9a\u9a6c\u900a\u5e7f\u544a\u6d3b\u52a8&nbsp;&gt;&nbsp;\u62a5\u544a\u7c7b\u578b\uff1a\u8f6c\u5316\u8def\u5f84<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2025\/01\/2-1024x374.png\" alt=\"\" class=\"wp-image-10252\" srcset=\"\/blog\/wp-content\/uploads\/2025\/01\/2-1024x374.png 1024w, \/blog\/wp-content\/uploads\/2025\/01\/2-300x109.png 300w, \/blog\/wp-content\/uploads\/2025\/01\/2-768x280.png 768w, \/blog\/wp-content\/uploads\/2025\/01\/2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"90\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2025\/01\/3-1024x90.png\" alt=\"\" class=\"wp-image-10253\" srcset=\"\/blog\/wp-content\/uploads\/2025\/01\/3-1024x90.png 1024w, \/blog\/wp-content\/uploads\/2025\/01\/3-300x26.png 300w, \/blog\/wp-content\/uploads\/2025\/01\/3-768x68.png 768w, \/blog\/wp-content\/uploads\/2025\/01\/3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5728\u4e0a\u9762\u7684\u62a5\u544a\u4e2d\uff0c\u201cDisplay (Sponsored Brands) &gt; Sponsored Products &gt; [Purchase]\u201d\u8868\u793a\u5ba2\u6237\u6700\u521d\u6d4f\u89c8\u4e86SB\u5e7f\u544a\u4f46\u672a\u8fdb\u884c\u8d2d\u4e70\uff0c\u968f\u540e\u53c8\u770b\u5230\u4e86SP\u5e7f\u544a\u5e76\u6700\u7ec8\u5b8c\u6210\u4e86\u4ea4\u6613\u3002\u8fd9\u610f\u5473\u7740\u540c\u4e00\u4f4d\u5ba2\u6237\u63a5\u89e6\u4e86\u4e24\u4e2a\u4e0d\u540c\u7684\u5e7f\u544a\uff0c\u800c\u6700\u7ec8\u4fc3\u6210\u8d2d\u4e70\u7684\u5173\u952e\u89e6\u70b9\u662fSP\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u5173\u952e\u6570\u636e\u6307\u6807<\/p>\n\n\n\n<p>\u6700\u5927\u8ba2\u5355\u6570\uff1a&nbsp;\u4ea7\u751f\u6700\u591a\u8ba2\u5355\u7684\u8def\u5f84\u3002<\/p>\n\n\n\n<p>\u8def\u5f84\u6570\u91cf \uff1a&nbsp;\u4e0d\u540c\u8f6c\u5316\u8def\u5f84\u7684\u603b\u6570\u3002<\/p>\n\n\n\n<p>\u8def\u5f84\u51fa\u73b0\u6b21\u6570 \uff1a&nbsp;\u6bcf\u6761\u8def\u5f84\u7684\u51fa\u73b0\u9891\u7387\u3002<\/p>\n\n\n\n<p>\u89e6\u8fbe\u4eba\u6570 \uff1a&nbsp;\u6bcf\u6761\u8def\u5f84\u89e6\u8fbe\u7684\u72ec\u7acb\u6d88\u8d39\u8005\u6570\u91cf\u3002<\/p>\n\n\n\n<p>\u4e92\u52a8\u9891\u7387 \uff1a&nbsp;\u6d88\u8d39\u8005\u5728\u6bcf\u6761\u8def\u5f84\u4e0a\u4e0e\u5e7f\u544a\u4e92\u52a8\u7684\u5e73\u5747\u6b21\u6570\u3002<\/p>\n\n\n\n<p>ROAS &amp; ACOS % \uff1a&nbsp;\u6bcf\u6761\u8def\u5f84\u7684\u5e7f\u544a\u6295\u5165\u4ea7\u51fa\u6bd4\u548c\u5e7f\u544a\u9500\u552e\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u8f6c\u5316\u7387 \uff1a&nbsp;\u6bcf\u6761\u8def\u5f84\u7684\u70b9\u51fb\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u65b0\u5ba2\u8d2d\u4e70 (NTB) &amp; \u590d\u8d2d \uff1a&nbsp;\u65b0\u5ba2\u8d2d\u4e70\u548c\u590d\u8d2d\u5360\u603b\u6536\u5165\u7684\u767e\u5206\u6bd4\u3002<\/p>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u65b0\u53d1\u5e03\u7684\u8f6c\u5316\u8def\u5f84\u62a5\u544a\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002\u501f\u52a9\u8fd9\u4efd\u62a5\u544a\uff0c\u6211\u4eec\u80fd\u591f\u5236\u5b9a\u66f4\u4e3a\u7cbe\u51c6\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u51cf\u5c11\u5e7f\u544a\u9884\u7b97\u7684\u6d6a\u8d39\u3002\u901a\u8fc7\u5206\u6790\u4e0d\u540c\u5e7f\u544a\u7c7b\u578b\u5728\u8f6c\u5316\u8def\u5f84\u4e2d\u7684\u4f5c\u7528\uff0c\u6211\u4eec\u53ef\u4ee5\u4f18\u5316\u5e7f\u544a\u7ec4\u5408\uff0c\u4ece\u800c\u6700\u5927\u5316\u5e7f\u544a\u7684\u6295\u5165\u4ea7\u51fa\u6bd4\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u65b0\u529f\u80fd\uff1a\u5ba2\u6237\u65c5\u7a0b\u5206\u6790<\/p>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u5ba2\u6237\u65c5\u7a0b\u5206\u6790\uff08Customer Journey Analytics\uff09\u662f\u4e00\u9879\u65b0\u529f\u80fd\uff0c\u65e8\u5728\u5e2e\u52a9\u4e9a\u9a6c\u900a\u5356\u5bb6\u6df1\u5165\u4e86\u89e3\u4e70\u5bb6\u5728\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u5404\u4e2a\u9636\u6bb5\u7684\u884c\u4e3a\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u4e70\u5bb6\u4ece\u6700\u5f00\u59cb\u53d1\u73b0\u4ea7\u54c1\uff08\u53ef\u80fd\u901a\u8fc7\u641c\u7d22\u7ed3\u679c\u3001\u5e7f\u544a\u6216\u76f8\u5173\u63a8\u8350\u7b49\u65b9\u5f0f\uff09\uff0c\u63a5\u7740\u67e5\u770b\u4ea7\u54c1\u8be6\u60c5\u9875\uff0c\u5c06\u5176\u52a0\u5165\u8d2d\u7269\u8f66\uff0c\u6700\u540e\u5b8c\u6210\u8d2d\u4e70\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u5356\u5bb6\u53ef\u4ee5\u5229\u7528\u6b64\u529f\u80fd\u4e86\u89e3\u6709\u591a\u5c11\u4e70\u5bb6\u662f\u901a\u8fc7\u7279\u5b9a\u5173\u952e\u8bcd\u627e\u5230\u4ea7\u54c1\u7684\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u4ea7\u54c1\u8be6\u60c5\u9875\u4e0a\u505c\u7559\u7684\u65f6\u95f4\u3002\u8fd9\u5c06\u5e2e\u52a9\u5356\u5bb6\u8bc4\u4f30\u4ea7\u54c1\u6807\u9898\u548c\u8be6\u60c5\u9875\u5185\u5bb9\u7684\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u5b98\u65b9\u53d1\u5e03\u4e86\u4e00\u5f20\u5c55\u793a\u5ba2\u6237\u65c5\u7a0b\u5206\u6790\u7684\u56fe\u8868\uff0c\u4e0b\u9762\u7684\u793a\u4f8b\u56fe\u4ec5\u4e3a\u6570\u636e\u6765\u6e90\u7684\u53c2\u8003\uff0c\u5e76\u975e\u6700\u7ec8\u5448\u73b0\u7ed9\u5356\u5bb6\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"112\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2025\/01\/4-1024x112.png\" alt=\"\" class=\"wp-image-10254\" srcset=\"\/blog\/wp-content\/uploads\/2025\/01\/4-1024x112.png 1024w, \/blog\/wp-content\/uploads\/2025\/01\/4-300x33.png 300w, \/blog\/wp-content\/uploads\/2025\/01\/4-768x84.png 768w, \/blog\/wp-content\/uploads\/2025\/01\/4.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e3b\u8981\u63d0\u4f9b\u96c6\u4e2d\u7684\u5ba2\u6237\u884c\u4e3a\u6307\u6807\u89c6\u56fe\uff0c\u5305\u62ec\u9875\u9762\u6d4f\u89c8\u91cf\u3001\u52a0\u5165\u8d2d\u7269\u8f66\u3001\u8bc4\u8bba\u53c2\u4e0e\u5ea6\u3001 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