{"id":11321,"date":"2025-02-22T18:15:42","date_gmt":"2025-02-22T10:15:42","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=11321"},"modified":"2025-02-22T18:15:42","modified_gmt":"2025-02-22T10:15:42","slug":"shein%e5%8d%8a%e6%89%98%e7%ae%a1%e6%a8%a1%e5%bc%8f2025%e5%b9%b4%e6%94%bf%e7%ad%96%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"\/blog\/archives\/11321","title":{"rendered":"SHEIN\u534a\u6258\u7ba1\u6a21\u5f0f2025\u5e74\u653f\u7b56\u89e3\u6790"},"content":{"rendered":"\n<p>\u5356\u5bb6\u7ea2\u5229\u4e0e\u6697\u96f7\u907f\u5751\u6307\u5357\u2014\u2014\u4ece\u7f8e\u56fd\u5230\u6b27\u6d32\u4e94\u56fd\u7684\u6269\u5f20\u6218\u7565\u4e0e\u5b9e\u6218\u624b\u518c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e00\u3001\u653f\u7b56\u80cc\u666f\uff1aSHEIN\u534a\u6258\u7ba1\u7684\u5168\u7403\u91ce\u5fc3<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>2024\u5e745\u6708\uff0cSHEIN\u5728\u7f8e\u56fd\u7ad9\u7387\u5148\u63a8\u51fa\u534a\u6258\u7ba1\u6a21\u5f0f\uff0c\u622a\u81f312\u6708\u5df2\u8986\u76d6\u5fb7\u56fd\u3001\u82f1\u56fd\u3001\u6cd5\u56fd\u3001\u610f\u5927\u5229\u53ca\u897f\u73ed\u7259\u4e94\u5927\u6b27\u6d32\u5e02\u573a\u3002\u8fd9\u4e00\u52a8\u4f5c\u80cc\u540e\u6697\u85cf\u4e09\u5927\u6218\u7565\u610f\u56fe\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5bf9\u6297\u5173\u7a0e\u98ce\u9669<\/strong>\uff1a\u7f8e\u56fd\u201c\u6700\u4f4e\u9650\u5ea6\u6761\u6b3e\u201d\u5173\u7a0e\u653f\u7b56\uff08800\u7f8e\u5143\u4ee5\u4e0b\u5305\u88f9\u514d\u7a0e\uff09\u53ef\u80fd\u53d6\u6d88\uff0c\u534a\u6258\u7ba1\u901a\u8fc7\u672c\u571f\u5907\u8d27\u964d\u4f4e\u6f5c\u5728\u6210\u672c\u51b2\u51fb\uff1b<\/li>\n\n\n\n<li><strong>\u62a2\u593a\u4e9a\u9a6c\u900a\u5356\u5bb6<\/strong>\uff1a\u7784\u51c6\u5728\u4e9a\u9a6c\u900aFBA\u5907\u8d27\u7684\u6210\u719f\u5356\u5bb6\uff0c\u63d0\u4f9b\u201c\u5e73\u53f0\u6d41\u91cf+\u81ea\u4e3b\u8fd0\u8425\u201d\u7684\u4e2d\u95f4\u8def\u7ebf\uff1b<\/li>\n\n\n\n<li><strong>\u8865\u8db3\u54c1\u7c7b\u77ed\u677f<\/strong>\uff1a\u91cd\u70b9\u6276\u630130+\u5927\u4ef6\u7c7b\u76ee\uff08\u5982\u5065\u8eab\u5668\u68b0\u3001\u5bb6\u5177\u706f\u9970\uff09\uff0c\u7a81\u7834\u539f\u6709\u5feb\u65f6\u5c1a\u6807\u7b7e\u3002<\/li>\n<\/ol>\n\n\n\n<p><strong>\u6570\u636e\u4f50\u8bc1<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7f8e\u56fd\u7ad9\u4e0a\u7ebf\u9996\u6708\u5438\u5f15\u8d852\u4e07\u5356\u5bb6\u5165\u9a7b\uff0c\u91cd\u70b9\u7c7b\u76ee\u65e5\u5747GMV\u589e\u957f420%\uff08\u6765\u6e90\uff1aSHEIN 2024\u5e74Q3\u8d22\u62a5\uff09<\/li>\n\n\n\n<li>\u6b27\u6d32\u4e94\u56fd\u5f00\u653e\u540e\uff0c\u5927\u4ef6\u5546\u54c1\u5ba2\u5355\u4ef7\u7a81\u7834\u20ac200\uff0c\u662f\u975e\u534a\u6258\u7ba1\u5546\u54c1\u76843.2\u500d\uff08\u6570\u636e\u6765\u6e90\uff1aMarketplace Pulse\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e8c\u30012024\u5e74\u6838\u5fc3\u653f\u7b56\u62c6\u89e3<\/strong><strong><\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.1 \u5165\u9a7b\u95e8\u69db\uff1a\u6d77\u5916\u4ed3\u4e0e\u54c1\u7c7b\u767d\u540d\u5355<\/strong><strong><\/strong><\/h4>\n\n\n\n<p><strong>\u786c\u6027\u6761\u4ef6<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e93\u5b58\u4f4d\u7f6e<\/strong>\uff1a\u7f8e\u56fd\/\u6b27\u6d32\u672c\u571f\u4ed3\uff08\u81ea\u5efa\u4ed3\u3001\u7b2c\u4e09\u65b9\u4ed3\u3001\u4e9a\u9a6c\u900aFBA\u5747\u53ef\uff09\uff0c\u7981\u6b62\u4ece\u4e2d\u56fd\u76f4\u53d1<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u91cd\u91cf<\/strong>\uff1a\u2265400g\uff08\u6b27\u6d32\u7ad9\u653e\u5bbd\u4f53\u79ef\u9650\u5236\uff0c\u5141\u8bb8\u5927\u4ef6\u5bb6\u5177\uff09<\/li>\n\n\n\n<li><strong>\u54c1\u7c7b\u7981\u533a<\/strong>\uff1a\u670d\u88c5\u3001\u98df\u54c1\u3001\u73e0\u5b9d\u7b4925\u7c7b\uff08\u5b8c\u6574\u6e05\u5355\u89c1\u540e\u53f0\uff09\uff0c\u91cd\u70b9\u6276\u6301\u5065\u8eab\u5668\u68b0\u3001\u9732\u8425\u88c5\u5907\u7b4930+\u7c7b\u76ee<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8d44\u8d28\u6587\u4ef6<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8425\u4e1a\u6267\u7167\uff08\u6ce8\u518c\u6ee11\u5e74\uff09<\/li>\n\n\n\n<li>\u6cd5\u4eba\u8eab\u4efd\u8bc1+\u7b2c\u4e09\u65b9\u6536\u6b3e\u8d26\u6237\uff08Payoneer\u3001\u4e07\u91cc\u6c47\u7b49\uff09<\/li>\n\n\n\n<li>\u6d77\u5916\u4ed3\u5e93\u5b58\u8bc1\u660e\uff08\u9700\u663e\u793aSKU\u3001\u6570\u91cf\u3001\u4ed3\u5e93\u5730\u5740\uff09<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.2 \u6d41\u91cf\u6276\u6301\uff1a\u7b97\u6cd5\u503e\u659c\u4e0e\u6d3b\u52a8\u8d44\u6e90<\/strong><strong><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u641c\u7d22\u52a0\u6743<\/strong>\uff1a\u6807\u9898\u542b\u201cLocal Delivery\u201d\u7684\u5546\u54c1\u66dd\u5149\u91cf\u63d0\u534737%\uff08\u6570\u636e\u6765\u81eaSHEIN\u5b98\u65b9\u57f9\u8bad\u6587\u6863\uff09<\/li>\n\n\n\n<li><strong>\u4e13\u5c5e\u5165\u53e3<\/strong>\uff1aAPP\u9996\u9875\u65b0\u589e\u201cNearby Warehouse\u201d\u9891\u9053\uff0c\u4f18\u5148\u5c55\u793a\u534a\u6258\u7ba1\u5546\u54c1<\/li>\n\n\n\n<li><strong>\u6d3b\u52a8\u7279\u6743<\/strong>\uff1a\u9ed1\u4e94\u671f\u95f4\u534a\u6258\u7ba1\u5356\u5bb6\u53ef\u63d0\u62a5\u201c\u95ea\u7535\u6298\u6263\u201d\uff08\u9650\u65f6\u964d\u4ef715%+\u5e73\u53f0\u8865\u8d345%\uff09<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.3 \u6210\u672c\u7ed3\u6784\uff1a\u96f6\u4f63\u91d1\u80cc\u540e\u7684\u9690\u5f62\u6210\u672c<\/strong><strong><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6210\u672c\u9879<\/strong><strong><\/strong><\/td><td><strong>\u5168\u6258\u7ba1\u6a21\u5f0f<\/strong><strong><\/strong><\/td><td><strong>\u534a\u6258\u7ba1\u6a21\u5f0f<\/strong><strong><\/strong><\/td><\/tr><tr><td>\u5e73\u53f0\u4f63\u91d1<\/td><td>15%<\/td><td>0%<\/td><\/tr><tr><td>\u6d77\u5916\u4ed3\u5b58\u50a8\u8d39<\/td><td>\u5e73\u53f0\u627f\u62c5<\/td><td>\u5356\u5bb6\u627f\u62c5<\/td><\/tr><tr><td>\u9000\u8d27\u5904\u7406\u8d39<\/td><td>\u20ac1.5\/\u4ef6<\/td><td>\u20ac3.8\/\u4ef6<\/td><\/tr><tr><td>\u8425\u9500\u63a8\u5e7f\u8d39<\/td><td>\u5f3a\u5236\u53c2\u4e0e<\/td><td>\u81ea\u4e3b\u9009\u62e9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u6ce8<\/strong>\uff1a\u6b27\u6d32\u7ad9\u9000\u8d27\u7387\u5e73\u5747\u8fbe18%\uff0c\u5927\u4ef6\u5bb6\u5177\u7c7b\u76ee\u9000\u8d27\u6210\u672c\u5360\u552e\u4ef712%-15%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e09\u3001\u5356\u5bb6\u5b9e\u64cd\u7ea2\u5229\u4e0e\u98ce\u9669\u5bf9\u51b2<\/strong><strong><\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.1 \u4e09\u5927\u7ea2\u5229\u6293\u624b<\/strong><strong><\/strong><\/h4>\n\n\n\n<p><strong>\u2460 \u6ea2\u4ef7\u5b9a\u4ef7\u6743<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7f8e\u56fd\u7ad9\u5141\u8bb8\u5728\u4f9b\u8d27\u4ef7\u57fa\u7840\u4e0a\u52a0\u4ef78%-15%\uff08\u9700\u901a\u8fc7\u5e73\u53f0\u6838\u4ef7\uff09<\/li>\n\n\n\n<li><strong>\u6848\u4f8b<\/strong>\uff1a\u6df1\u5733\u67d0\u5bb6\u5177\u5356\u5bb6\u5c06\u20ac299\u6c99\u53d1\u63d0\u81f3\u20ac349\uff0c\u914d\u540812\u671f\u514d\u606f\u5206\u671f\uff0c\u8f6c\u5316\u7387\u53cd\u534725%<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2461 \u5e93\u5b58\u5468\u8f6c\u52a0\u901f<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a5\u5165\u4e9a\u9a6c\u900aMCF\uff08\u591a\u6e20\u9053\u5c65\u7ea6\uff09\u7684\u5356\u5bb6\uff0c\u6e05\u8d27\u901f\u5ea6\u63d0\u53472.3\u500d<\/li>\n\n\n\n<li><strong>\u5de5\u5177\u63a8\u8350<\/strong>\uff1a\u4f7f\u7528\u6613\u4ed3ERP\u81ea\u52a8\u540c\u6b65SHEIN\u4e0e\u4e9a\u9a6c\u900a\u5e93\u5b58\uff0c\u907f\u514d\u8d85\u5356<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2462 \u6d41\u91cf\u5957\u5229\u673a\u4f1a<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6b27\u6d32\u7ad9\u65b0\u5356\u5bb6\u4eab\u53d730\u5929\u201c\u51b7\u542f\u52a8\u6d41\u91cf\u5305\u201d\uff08\u641c\u7d22\u6392\u540d\u63d0\u5347+\u9996\u9875banner\u66dd\u5149\uff09<\/li>\n\n\n\n<li><strong>\u9ed1\u79d1\u6280<\/strong>\uff1a\u5728\u5546\u54c1\u89c6\u9891\u4e2d\u690d\u5165\u201c3\u5c0f\u65f6\u6781\u901f\u8fbe\u201d\u6807\u7b7e\uff0c\u70b9\u51fb\u7387\u63d0\u534742%<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.2 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class=\"wp-block-list\">\n<li>\u6b27\u6d32\u6d77\u5173\u4e25\u67e5\u201c\u4f4e\u62a5\u4ef7\u503c\u201d\uff0c\u5df2\u6709\u5356\u5bb6\u88ab\u8ffd\u7f34\u7a0e\u6b3e+\u7f5a\u91d1\uff08\u6848\u4f8b\uff1a\u897f\u73ed\u7259\u7ad9\u67d0\u5356\u5bb6\u635f\u5931\u20ac2.3\u4e07\uff09<\/li>\n\n\n\n<li><strong>\u5408\u89c4\u5de5\u5177<\/strong>\uff1a<br>\u4f7f\u7528Flexport\u7684\u201cDDP\uff08\u5b8c\u7a0e\u4ea4\u4ed8\uff09\u7269\u6d41\u65b9\u6848\u201d\uff0c\u62a5\u4ef7\u542b\u7a0e\u4e14\u81ea\u52a8\u751f\u6210\u6e05\u5173\u6587\u4ef6<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2462 \u5e73\u53f0\u4f9d\u8d56\u75c7<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u91cd\u70b9\u6276\u6301\u54c1\u7c7b\u7684\u6d41\u91cf\u8865\u8d34\u671f\u4ec56\u4e2a\u6708\uff0c\u540e\u671f\u9700\u81ea\u884c\u6295\u5e7f\u544a<\/li>\n\n\n\n<li><strong>\u5e94\u5bf9\u65b9\u6848<\/strong>\uff1a<br>\u901a\u8fc7SHEIN\u8ba2\u5355\u6570\u636e\u53cd\u54fa\u72ec\u7acb\u7ad9\u9009\u54c1\uff08\u5de5\u5177\u63a8\u8350\uff1aOberlo\u4e00\u952e\u5bfc\u5165\u5546\u54c1\u4fe1\u606f\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u56db\u3001\u6b27\u6d32\u7ad9\u6269\u5f20\u540e\u7684\u8fd0\u8425\u53d8\u5c40<\/strong><strong><\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.1 \u672c\u571f\u5316\u8fd0\u8425\u624b\u518c<\/strong><strong><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table 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