{"id":1258,"date":"2023-10-30T10:10:52","date_gmt":"2023-10-30T02:10:52","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=1258"},"modified":"2023-10-30T10:10:53","modified_gmt":"2023-10-30T02:10:53","slug":"facebook-bm%e5%86%b7%e9%97%a8%e5%8a%9f%e8%83%bd%e5%a4%a7%e6%8f%ad%e7%a7%98%ef%bc%9aads-reporting","status":"publish","type":"post","link":"\/blog\/archives\/1258","title":{"rendered":"Facebook BM\u51b7\u95e8\u529f\u80fd\u5927\u63ed\u79d8\uff1aAds Reporting"},"content":{"rendered":"<p>\u6295<strong><strong>Facebook<\/strong><\/strong>\u5e7f\u544a\u7684\u670b\u53cb\u4eec\uff0c\u4e00\u5b9a\u5bf9BM\u540e\u53f0\u4e00\u70b9\u90fd\u4e0d\u964c\u751f\u3002<\/p>\n<p>\u4f46\u662f\u6709\u4e9b\u670b\u53cb\u53ef\u80fd\u4e0d\u77e5\u9053\uff0cBM\u540e\u53f0\u6709\u4e00\u4e2a\u975e\u5e38\u8be6\u7ec6\u7684\u5206\u6790\u6570\u636e\u7684\u529f\u80fd &#8211; Ads Reporting\u3002<\/p>\n<p>\u8fd9\u4e2a\u529f\u80fd\u7814\u7a76\u900f\u5f7b\u7684\u8bdd\uff0c 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Reporting\u5728\u54ea\u91cc\uff1f<\/strong><\/strong><\/p>\n<p>\u767b\u9646\u4f60\u7684BM\uff0c\u8fdb\u5165\u5e7f\u544a\u8d26\u6237\u540e\u53f0\uff0c\u5728\u5de6\u4e0a\u89d2All Tools\u5168\u90e8\u5de5\u5177\u7684\u4f4d\u7f6e\uff0c\u70b9\u9009\u201cAds Reporting\u201d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1259 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/10\/1-2.jpeg\" alt=\"1\" width=\"627\" height=\"581\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/1-2.jpeg 1090w, \/blog\/wp-content\/uploads\/2023\/10\/1-2-300x278.jpeg 300w, \/blog\/wp-content\/uploads\/2023\/10\/1-2-1024x949.jpeg 1024w, \/blog\/wp-content\/uploads\/2023\/10\/1-2-768x712.jpeg 768w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<p>\u51fb\u7eff\u8272\u6309\u94ae\u201c\u521b\u5efa\u5206\u6790\u201d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"662\" class=\"wp-image-1260 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/10\/2-21.png\" alt=\"2\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/2-21.png 1280w, \/blog\/wp-content\/uploads\/2023\/10\/2-21-300x155.png 300w, \/blog\/wp-content\/uploads\/2023\/10\/2-21-1024x530.png 1024w, \/blog\/wp-content\/uploads\/2023\/10\/2-21-768x397.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u4f1a\u5f39\u51fa\u4e09\u4e2a\u5f39\u7a97\u3002\u5b83\u4eec\u5206\u522b\u4ee3\u8868\u4ec0\u4e48\u5462\uff1f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"659\" class=\"wp-image-1261 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/10\/3-17.png\" alt=\"3\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/3-17.png 1268w, \/blog\/wp-content\/uploads\/2023\/10\/3-17-300x156.png 300w, \/blog\/wp-content\/uploads\/2023\/10\/3-17-1024x532.png 1024w, \/blog\/wp-content\/uploads\/2023\/10\/3-17-768x399.png 768w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\" \/><\/p>\n<p>\u7b2c\u4e00\u4e2aPivot Table\u4f1a\u4ea7\u51fa\u4e00\u4e2a<strong><strong>\u6570\u636e\u8868<\/strong><\/strong>\u3002\u5e7f\u544a\u7684\u540d\u79f0\uff0c\u89e6\u8fbe\uff0c\u6d88\u8017\uff0c\u90fd\u53ef\u4ee5\u770b\u5f97\u4e00\u6e05\u4e8c\u695a\u3002<\/p>\n<p>\u7b2c\u4e8c\u4e2aTrend Line Chart\u662f<strong><strong>\u6298\u7ebf\u56fe<\/strong><\/strong>\u3002\u5982\u679c\u4f60\u60f3\u5bf9\u6bd4\u4e0d\u540c\u65f6\u95f4\u7684\u5e7f\u544a\u6570\u503c\u53d8\u5316\u8d8b\u52bf\uff0c\u53ef\u4ee5\u9009\u62e9\u751f\u6210\u8fd9\u4e2a\u56fe\u3002<\/p>\n<p>\u7b2c\u4e09\u4e2aBar Chart\u662f<strong><strong>\u67f1\u72b6\u56fe<\/strong><\/strong>\u3002\u60f3\u5bf9\u6bd4\u4e0d\u540c\u7684\u5ea6\u91cf\u6807\u51c6\uff08\u6bd4\u5982\u5bf9\u6bd4CPC\u548cCTR\uff09\uff0c\u53ef\u4ee5\u7528\u8fd9\u4e2a\u8868\u3002\u00a0;<\/p>\n<p>\u5927\u5bb6\u53ef\u4ee5\u6839\u636e\u9700\u6c42\uff0c\u53bb\u5c55\u73b0\u4e0d\u540c\u7684\u8868\u5355\u3002<\/p>\n<p>\u8fd9\u4e2a\u9875\u9762\u53f3\u8fb9\u7684\u5de5\u5177\u680f\u6709\u5f88\u591a\u6570\u636e\u6307\u6807\uff0c\u53ebcustomized pivot table\uff0c\u4e5f\u5c31\u662f\u53ef\u4ee5\u8ba9\u4f60\u81ea\u5b9a\u4e49\u60f3\u8981\u5c55\u793a\u7684\u6570\u636e\u62a5\u544a\u3002<\/p>\n<p>\u9996\u5148\u6211\u4eec\u6765\u63a2\u7d22\u7b2c\u4e00\u4e2a\uff0c<\/p>\n<p>\u6211\u4eec\u67e5\u770b\u6570\u636e\u7684\u65f6\u5019\u4e00\u822c\u53d6\u6d88\u53f3\u8fb9\u9ed8\u8ba4\u9009\u62e9\u7684\u8d26\u6237\uff08Account Name\uff09\uff0c\u4e00\u822c\u4e0d\u5206\u8d26\u6237\u6765\u770b\uff0c\u8fd9\u6837\u6570\u636e\u53ef\u4ee5\u6a2a\u5411\u5bf9\u6bd4\uff0c\u770b\u7684\u66f4\u7ec6\u81f4\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1269\" height=\"625\" class=\"wp-image-1262 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/10\/4-14.png\" alt=\"4\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/4-14.png 1269w, \/blog\/wp-content\/uploads\/2023\/10\/4-14-300x148.png 300w, \/blog\/wp-content\/uploads\/2023\/10\/4-14-1024x504.png 1024w, \/blog\/wp-content\/uploads\/2023\/10\/4-14-768x378.png 768w\" sizes=\"auto, (max-width: 1269px) 100vw, 1269px\" \/><\/p>\n<p>\u7531\u4e0a\u56fe\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u5e7f\u544a\u7cfb\u5217\uff0c\u5e7f\u544a\u7ec4\uff0c\u5e7f\u544a\u540d\u79f0\uff0c\u90fd\u53ef\u4ee5\u770b\u89c1\u3002<\/p>\n<p>\u5982\u679c\u9009\u62e9Campaign\u5e7f\u544a\u7cfb\u5217\uff0c\u5c31\u53ef\u4ee5\u770b\u5230\u7cfb\u5217\u4e4b\u95f4\u5e7f\u544a\u6570\u636e\u7684\u5bf9\u6bd4\u3002<\/p>\n<p>\u70b9\u51fb\u84dd\u8272\u7684\u5e7f\u544a\u540d\u79f0\uff08Ad Name\uff09\uff0c\u8fd8\u80fd\u76f4\u63a5\u8fdb\u5165\u8be5\u5e7f\u544a\u8d26\u6237\uff0c\u67e5\u770b\u8d77\u5355\u6761\u5e7f\u544a\u5177\u4f53\u4fe1\u606f\u4e5f\u5f88\u4fbf\u6377\u3002<\/p>\n<p>\u53f3\u8fb9\u8fb9\u6846\u7ee7\u7eed\u4e0b\u6ed1\uff0c\u8fd8\u6709\u522b\u7684\u6570\u636e\u7504\u9009\u6807\u51c6\u3002<\/p>\n<p>\u6bd4\u5982\u53ef\u4ee5\u9009\u62e9\u6027\u522b\uff08Gender\uff09\uff0c\u56fd\u5bb6\uff08Country\uff09\u3002<\/p>\n<p>\u5c31\u53ef\u4ee5\u770b\u5230\uff0c\u4f60\u7684\u5e7f\u544a\u5728\u54ea\u4e2a\u56fd\u5bb6\u8dd1\u7684\u6700\u597d\uff0c\u66f4\u53d7\u7537\u751f\u559c\u6b22\u8fd8\u662f\u5973\u751f\u559c\u6b22\u3002<\/p>\n<p>\u518d\u6bd4\u5982\uff0c\u52a0\u5165CPC\/CTR\u8fd9\u4e9b\u6761\u4ef6\uff0c\u4f60\u5c31\u53ef\u4ee5\u67e5\u770b\u4e00\u5929\u4e2d\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\uff0c\u5e7f\u544a\u5355\u6b21\u70b9\u51fb\u82b1\u8d39\uff0c\u5e7f\u544a\u70b9\u51fb\u7387\u90fd\u662f\u591a\u5c11\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1267\" height=\"794\" class=\"wp-image-1263 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/10\/5-8.png\" alt=\"5\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/5-8.png 1267w, \/blog\/wp-content\/uploads\/2023\/10\/5-8-300x188.png 300w, \/blog\/wp-content\/uploads\/2023\/10\/5-8-1024x642.png 1024w, \/blog\/wp-content\/uploads\/2023\/10\/5-8-768x481.png 768w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" 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src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/10\/6-7.png\" alt=\"6\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/6-7.png 1280w, \/blog\/wp-content\/uploads\/2023\/10\/6-7-300x165.png 300w, \/blog\/wp-content\/uploads\/2023\/10\/6-7-1024x563.png 1024w, \/blog\/wp-content\/uploads\/2023\/10\/6-7-768x422.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u5927\u5bb6\u53ef\u4ee5\u5728\u540e\u53f0\u70b9\u5f00\u8fd9\u4e09\u4e2a\u70b9\u7684\u6309\u94ae\u770b\u770b\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u81ea\u5b9a\u4e49\u9488\u5bf9\u4f60\u6570\u636e\u7684\u5ea6\u91cf\u6807\u51c6\uff0c\u81ea\u5df1\u8bbe\u7f6e\u516c\u5f0f\u3002<\/p>\n<p>\u8fd9\u6837\u5c31\u80fd\u83b7\u5f97\u4f60\u81ea\u5df1\u60f3\u8981\u7684\u6570\u636e\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"672\" class=\"wp-image-1265 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/10\/7-7.png\" alt=\"7\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/7-7.png 1280w, \/blog\/wp-content\/uploads\/2023\/10\/7-7-300x158.png 300w, \/blog\/wp-content\/uploads\/2023\/10\/7-7-1024x538.png 1024w, \/blog\/wp-content\/uploads\/2023\/10\/7-7-768x403.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u6bd4\u5982\u8bf4\uff0c\u6211\u60f3\u77e5\u9053\uff0c\u6211\u5e7f\u544a\u7684\u5e16\u6587\u4e92\u52a8\u6b21\u6570\u548c\u5206\u4eab\u6b21\u6570\u7684\u6bd4\u4f8b\uff0c\u90a3\u4e48\u6211\u5c31\u53ef\u4ee5(Post Shares\u5e16\u6587\u5206\u4eab\u6b21\u6570\/Post Engagement\u5e16\u6587\u4e92\u52a8) X 100%\u6765\u6c42\u5f97\u8fd9\u4e2a\u6570\u636e\u3002<\/p>\n<p>\u5176\u5b9e\u5927\u5bb6\u53ef\u80fd\u5df2\u7ecf\u53d1\u73b0\uff0c\u8fd9\u4e2a\u529f\u80fd\u548cExcel\u5f88\u50cf\u3002\u5927\u5bb6\u53ef\u4ee5\u4ee5\u6b64\u7c7b\u63a8\uff0c\u521b\u9020\u66f4\u591a\u7684\u516c\u5f0f\u6765\u6c42\u5f97\u81ea\u5df1\u9700\u8981\u7684\u6570\u636e\u3002<\/p>\n<p>\u4ee5\u4e0a\u90fd\u662fPivot 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