{"id":127,"date":"2023-09-20T10:22:49","date_gmt":"2023-09-20T02:22:49","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=127"},"modified":"2023-09-20T10:53:44","modified_gmt":"2023-09-20T02:53:44","slug":"4%e6%8b%9b%e6%89%93%e9%80%a0%e5%90%88%e7%90%86facebook%e5%b9%bf%e5%91%8a%e7%ab%9e%e4%bb%b7%e6%96%b9%e5%bc%8f%ef%bc%81","status":"publish","type":"post","link":"\/blog\/archives\/127","title":{"rendered":"4\u62db\u6253\u9020\u5408\u7406Facebook\u5e7f\u544a\u7ade\u4ef7\u65b9\u5f0f\uff01"},"content":{"rendered":"

\u5408\u7406\u7684\u7ade\u4ef7\u65b9\u5f0f\u5f88\u91cd\u8981<\/h4>\n

Facebook\u4f1a\u6743\u8861\u5e7f\u544a\u4e3b\u548c\u81ea\u5df1\u7528\u6237\u7684\u4f53\u9a8c\uff0c\u901a\u8fc7Facebook\u81ea\u5df1\u7684\u7cfb\u7edf\u8ba1\u7b97\uff0c\u4f1a\u628a\u5e7f\u544a\u6295\u7ed9\u53ef\u80fd\u9700\u8981\u7684\u7528\u6237\uff0c\u5e76\u4e0d\u662f\u8bf4\u54ea\u4e2a\u5e7f\u544a\u4e3b\u51fa\u7684\u4ef7\u683c\u9ad8\u5c31\u4f1a\u5c55\u793a\u4ed6\u7684\u5e7f\u544a\uff0c\u800c\u662f\u4f1a\u8003\u8651\u5e7f\u544a\u4e3b\u7684\u7efc\u5408\u4ef7\u503c\u3002<\/p>\n

\u6211\u4eec\u8981\u4e86\u89e3\u4e86Facebook\u6bcf\u4e00\u79cd\u7ade\u4ef7\u673a\u5236\uff0c\u5e76\u4e14\u9009\u62e9\u6700\u9002\u5408\u6211\u4eec\u7684\u5e7f\u544a\u642d\u914d\uff0c\u624d\u80fd\u53d6\u5f97\u6700\u597d\u7684\u5e7f\u544a\u6548\u679c\u3002<\/em><\/strong><\/strong><\/p>\n

\"1694590078403\"<\/em><\/strong><\/strong><\/p>\n

    \n
  1. Facebook\u7684\u7ade\u4ef7\u7b56\u7565\u67095\u79cd<\/strong><\/li>\n<\/ol>\n

    \u00b7\u00a0\u6700\u4f4e\u8d39\u7528<\/strong><\/strong>\uff08Highest Value or lowest cost\uff09<\/p>\n

    \u00b7\u00a0\u8d39\u7528\u4e0a\u9650<\/strong><\/strong>\uff08Cost Cap\uff09<\/p>\n

    \u00b7\u00a0\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95<\/strong><\/strong>(Minimum ROAS)<\/p>\n

    \u00b7\u00a0\u7ade\u4ef7\u4e0a\u9650<\/strong><\/strong>(Bid cap)<\/p>\n

    \u00b7\u00a0\u76ee\u6807\u8d39\u7528<\/strong><\/strong>(Target cost)
    \nFacebook\u652f\u6301\u81ea\u52a8\u51fa\u4ef7\uff08\u6700\u4f4e\u8d39\u7528\uff09\u548c\u624b\u52a8\u51fa\u4ef7\uff08\u8d39\u7528\u4e0a\u9650\u3001\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95\u3001\u7ade\u4ef7\u4e0a\u9650\u3001\u76ee\u6807\u8d39\u7528\uff09\u4e24\u79cd\u51fa\u4ef7\u65b9\u5f0f\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u9884\u7b97\u8981\u6c42\u548c\u6295\u653e\u9884\u671f\u9009\u62e9\u5408\u9002\u7684\u51fa\u4ef7\u65b9\u5f0f\u3002\u3001<\/p>\n

    \uff08\u4e00\uff09\u6700\u4f4e\u8d39\u7528<\/strong><\/strong><\/p>\n

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    \uff08\u4e8c\uff09\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95<\/strong><\/strong>
    \n\u9700\u8981\u8bbe\u7f6e\u9884\u7b97\u3001\u5e76\u4e14\u8bbe\u7f6e\u51fa\u4ef7\uff08\u8fd9\u91cc\u7684\u51fa\u4ef7\u4ee3\u8868\u8f6c\u5316\uff09\uff0c\u5728\u4f60\u7684\u9884\u7b97\u6761\u4ef6\u5185\u63a7\u5236\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\uff0c\u540c\u65f6\u83b7\u5f97\u6700\u9ad8\u9500\u552e\u989d\u3002\u901a\u4fd7\u6765\u8bb2\uff0c\u5c31\u662ffacebook\u4f1a\u6839\u636e\u6570\u636e\uff0c\u4e3a\u9009\u62e9\u6b64\u9009\u9879\u7684\u5e7f\u544a\uff0c\u6295\u653e\u7ed9\u90a3\u4e9b\u66fe\u7ecf\u6709\u7740\u66f4\u591a\u8d2d\u4e70\u884c\u4e3a\u7684\u53d7\u4f17\u3002
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    \n\u5982\u679c\u4f60\u8bbe\u7f6e\u7684\u4fdd\u5e95\u503c\u8fc7\u9ad8\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9884\u7b97\u82b1\u4e0d\u51fa\u53bb\u3002\u7136\u800c\uff0c\u5982\u679c\u60a8\u5bf9\u4e8e\u5e0c\u671b\u901a\u8fc7\u5e7f\u544a\u83b7\u5f97\u7684\u56de\u62a5\u3002\u6709\u5177\u4f53\u7684\u76ee\u6807\uff0c\u5219\u53ef\u4ee5\u9009\u62e9\u6b64\u9879\u3002\u4f8b\u5982\uff1a\u5982\u679c\u4f60\u8bd5\u56fe\u5438\u5f15\u65b0\u5ba2\u6237\uff0c\u5e76\u613f\u610f\u5728\u77ed\u671f\u5185\u635f\u5931\u5c11\u91cf\u7684\u8d44\u91d1\uff0c\u800c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u8fd9\u7b14\u635f\u5931\u53ef\u4ee5\u901a\u8fc7\u65b0\u5ba2\u6237\u83b7\u5f97\u8865\u507f\uff0c\u5219\u53ef\u4ee5\u5c06\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95\u503c\u8bbe\u4e3a0.75\uff0c\u8fd9\u76f8\u5f53\u4e8e\u83b7\u5f9775%\u7684\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\uff0c\u4e5f\u5c31\u662f\u8bf4\u60a8\u82b1\u8d39\u4e86$100\uff0c\u5219\u81f3\u5c11\u80fd\u4ea7\u751f$75\u7684\u8d2d\u7269\u8f6c\u5316\u4ef7\u503c<\/p>\n

    \uff08\u4e09\uff09\u76ee\u6807\u8d39\u7528<\/strong><\/strong><\/p>\n

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    \u7279\u5b9a\u7684\u5355\u4e2a\u6210\u6548\u7684\u8d39\u7528\u53ef\u80fd\u4f1a\u9ad8\u4e8e\u6216\u4f4e\u4e8e\u8fd9\u4e2a\u5e73\u5747\u8d39\u7528\u7ade\u4ef7\uff0c\u4f46\u6700\u7ec8\u6bcf\u4e2a\u6210\u6548\u7684\u5e73\u5747\u8d39\u7528\u5c06\u4f1a\u7b49\u4e8e\u6216\u4f4e\u4e8e\u60a8\u8bbe\u7f6e\u7684\u5e73\u5747\u8d39\u7528\u7ade\u4ef7\u3002
    \n\u4f8b\u5982\uff1a
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    1.\u8d39\u7528\u4e0a\u9650<\/strong><\/strong><\/p>\n

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    \n\u4f8b\u5982\uff1a
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    2.\u7ade\u4ef7\u4e0a\u9650<\/strong><\/strong>
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    \n\u4f8b\u5982\uff1a
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    \n\u603b\u7684\u6765\u8bf4\uff1a
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    \n\u800c\u4ece\u82b1\u8d39\u548c\u8f6c\u6362\u5c42\u9762\u6765\u8bf4
    \n\u82b1\u8d39\uff1a\u76ee\u6807>\u8d39\u7528>\u7ade\u4ef7
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    3.Facebook\u4f18\u5316\u4e8b\u4ef6<\/strong>
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