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\u524d\u6d4b\u903b\u8f91\uff1a\u4f7f\u7528 PPE\uff08\u9875\u9762\u4e92\u52a8\uff09\u6216 Video View \u5e7f\u544a\u6d4b\u7d20\u6750\u3002\u901a\u8fc7CTR\u3001\u70b9\u8d5e\u7387\u3001\u89c2\u770b\u7387\u7b49\u6307\u6807\u7b5b\u9009\u9ad8\u6f5c\u5e7f\u544a\u3002<\/p>\n\n\n\n
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\u6587\u6848\u7ed3\u6784\uff1a\u91c7\u7528AIDA\u6a21\u578b\uff08Attention, Interest, Desire, Action\uff09\u8fdb\u884c\u7f16\u6392\uff0c\u9996\u53e5\u5fc5\u987b\u6293\u773c\u7403\uff0c\u4f8b\u5982\u63d0\u95ee\u53e5\u3001\u5938\u5f20\u5bf9\u6bd4\u6216\u7528\u6237\u8bc4\u4ef7\u5f15\u7528\u3002<\/p>\n\n\n\n
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\u6295\u653e\u7ed3\u6784\uff1a\u5efa\u8bae\u4f7f\u7528 CBO + ABO \u5e76\u884c\u6d4b\u8bd5\u3002\u524d\u671f\u5355\u65e5\u9884\u7b97\u63a7\u5236\u5728$20-50\u4e4b\u95f4\uff0c\u4fbf\u4e8e\u5feb\u901f\u6536\u96c6\u6570\u636e\u3002<\/p>\n\n\n\n
\u53d7\u4f17\u8bbe\u7f6e\uff1a<\/p>\n\n\n\n
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\u76f8\u4f3c\u53d7\u4f17\uff1a\u5229\u7528 ViewContent\u3001Purchase \u6570\u636e\u521b\u5efaLookalike Audience\uff08LAL\uff09\u3002<\/p>\n\n\n\n
\u5730\u7406\u5b9a\u5411\uff1a\u4f18\u5148\u6d4b\u8bd5\u4e3b\u8981\u6d88\u8d39\u5e02\u573a\uff08\u7f8e\u56fd\u3001\u52a0\u62ff\u5927\u3001\u6fb3\u6d32\u3001\u82f1\u56fd\uff09\u3002<\/p>\n\n\n\n
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\u56db\u3001\u843d\u5730\u9875\u4e0e\u9875\u9762\u8f6c\u5316\u4f18\u5316<\/p>\n\n\n\n
\u9875\u9762\u901f\u5ea6\uff1a\u79fb\u52a8\u7aef\u6253\u5f00\u901f\u5ea6\u5efa\u8bae\u63a7\u5236\u57282\u79d2\u4ee5\u5185\uff0c\u4f7f\u7528\u8f7b\u91cf\u5316\u6a21\u677f\u3002<\/p>\n\n\n\n
\u5185\u5bb9\u7ed3\u6784\uff1a\u9996\u5c4f\u7a81\u51fa\u5356\u70b9+\u9650\u65f6\u4f18\u60e0\uff0c\u6eda\u52a8\u5185\u5bb9\u5c55\u793a\u4f7f\u7528\u573a\u666f\u3001\u7528\u6237\u8bc4\u4ef7\u3001\u4fdd\u969c\u653f\u7b56\u7b49\uff0c\u589e\u5f3a\u8f6c\u5316\u52a8\u673a\u3002<\/p>\n\n\n\n
CTA\u6309\u94ae\u8bbe\u7f6e\uff1a\u5efa\u8bae\u5728\u9996\u5c4f\u3001\u9875\u9762\u4e2d\u90e8\u548c\u5e95\u90e8\u91cd\u590d\u51fa\u73b0\uff0c\u63d0\u9ad8\u8f6c\u5316\u673a\u4f1a\u3002<\/p>\n\n\n\n
\u4e94\u3001\u6570\u636e\u76d1\u63a7\u4e0e\u4f18\u5316\u8fed\u4ee3<\/p>\n\n\n\n
1. \u6838\u5fc3\u6307\u6807\u89c2\u5bdf\uff1a<\/p>\n\n\n\n
CTR\uff08\u70b9\u51fb\u7387\uff09< 1%\uff1a\u9700\u4f18\u5316\u7d20\u6750\uff1b<\/p>\n\n\n\n
ATC\/Purchase\u6bd4\u503c\u5f02\u5e38\uff1a\u68c0\u67e5\u843d\u5730\u9875\u548c\u4ef7\u683c\uff1b<\/p>\n\n\n\n
ROAS \u8fde\u7eed3\u5929\u4f4e\u4e8e1.0\uff1a\u6682\u505c\u8be5\u7ec4\u6216\u91cd\u65b0\u6d4b\u8bd5\u7d20\u6750\u3002<\/p>\n\n\n\n
2. \u7d20\u6750\u8fed\u4ee3\u8282\u594f\uff1a<\/p>\n\n\n\n
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3.\u5206\u9636\u6bb5\u4f18\u5316\u7b56\u7565\uff1a<\/p>\n\n\n\n
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\u7a33\u5b9a\u671f\uff1a\u5408\u5e76\u9ad8ROAS\u7ec4\uff0c\u4fdd\u6301\u6210\u672c\uff1b<\/p>\n\n\n\n
\u653e\u91cf\u671f\uff1a\u7ed3\u5408LTV\u4e0e\u540e\u7aef\u518d\u8425\u9500\u6295\u653e\uff0c\u518d\u6b21\u62c9\u5347\u6536\u76ca\u3002<\/p>\n\n\n\n
\u516d\u3001\u5176\u4ed6\u8f85\u52a9\u7b56\u7565<\/p>\n\n\n\n
\u518d\u8425\u9500\u5e7f\u544a\uff1a\u91cd\u70b9\u9488\u5bf9\u5df2Add to Cart\u3001Initiate Checkout\u4f46\u672a\u8d2d\u4e70\u7684\u7528\u6237\u8fdb\u884c\u5e7f\u544a\u8ffd\u6295\uff0cROAS\u666e\u904d\u66f4\u9ad8\u3002<\/p>\n\n\n\n
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AEO\u6295\u653e\u6cd5\uff1a\u5f53\u8d26\u6237\u79ef\u7d2f\u4e00\u5b9a\u8f6c\u5316\u4e8b\u4ef6\u540e\uff0c\u5c1d\u8bd5\u91c7\u7528 AEO\uff08\u4f18\u5316\u52a0\u8d2d\uff09\u8fdb\u884c\u66f4\u4f4e\u6210\u672c\u8dd1\u91cf\u3002<\/p>\n\n\n\n
\u603b\u7ed3<\/p>\n\n\n\n
Facebook \u5e76\u4e0d\u662f\u201c\u5f00\u5e7f\u544a\u5c31\u80fd\u5356\u8d27\u201d\u7684\u4e07\u80fd\u5de5\u5177\u3002\u771f\u6b63\u8dd1\u51fa\u6548\u679c\u7684\u8d26\u6237\uff0c\u80cc\u540e\u90fd\u5efa\u7acb\u5728\u6210\u719f\u7684\u7d20\u6750\u4f53\u7cfb\u3001\u7cbe\u51c6\u7684\u7528\u6237\u753b\u50cf\u3001\u7075\u6d3b\u7684\u6295\u653e\u7ed3\u6784\u548c\u4e25\u5bc6\u7684\u6570\u636e\u53cd\u9988\u673a\u5236\u4e0a\u3002\u53ea\u6709\u7cfb\u7edf\u5730\u53bb\u8dd1\u3001\u8fed\u4ee3\u5730\u53bb\u8c03\uff0c\u624d\u80fd\u771f\u6b63\u53d1\u6325 Facebook \u5bf9\u72ec\u7acb\u7ad9\u7684\u957f\u671f\u4ef7\u503c\u3002<\/p>\n\n\n\n
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