{"id":1455,"date":"2023-11-02T09:38:22","date_gmt":"2023-11-02T01:38:22","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=1455"},"modified":"2023-11-02T09:38:23","modified_gmt":"2023-11-02T01:38:23","slug":"android-canvas%e5%b9%bf%e5%91%8a%e7%89%8c%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%b9%bf%e5%91%8a%e5%90%8e%e5%8f%b0%e5%88%9b%e5%bb%bacpc%e7%ab%99%e5%86%85%e5%b9%bf%e5%91%8a%e6%95%99%e7%a8%8b","status":"publish","type":"post","link":"\/blog\/archives\/1455","title":{"rendered":"android canvas\u5e7f\u544a\u724c,\u4e9a\u9a6c\u900a\u5e7f\u544a\u540e\u53f0\u521b\u5efaCPC\u7ad9\u5185\u5e7f\u544a\u6559\u7a0b"},"content":{"rendered":"<p>\u4e9a\u9a6c\u900a\u7ad9\u5185\u5e7f\u544a\u6295\u653e\u524d\u9700\u8981\u5bf9\u5e7f\u544a\u521b\u5efa\u6d41\u7a0b\u4ee5\u53ca\u540e\u53f0\u521b\u5efa\u5165\u53e3\u6709\u4e00\u4e9b\u57fa\u7840\u7684\u4e86\u89e3\u3002\u4ed8\u8d39\u63a8\u5e7fSponsored Product,\u53c8\u79f0Pay Per Click\/Cost Per Click (PPC\/CPC)\u3002\u505a\u7ad9\u5185CPC\u662f\u9700\u8981\u6280\u5de7\u7684\uff0c\u4eca\u5929\u6211\u4eec\u6765\u770b\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u6280\u5de7\u3002<\/p>\n<p>\u652f\u4ed8\u65b9\u9762\u7684\u8bdd\u53ef\u4ee5\u7528\u4fe1\u7528\u5361\u6765\u7ed9\uff0c4399pay\u865a\u62df\u5361\u5f00\u5361\u5e73\u53f0\u7684\u5361\uff0c\u652f\u6301\u5404\u79cd\u5e73\u53f0\u6d77\u6dd8\u548c\u6295\u653e\uff0c\u5b89\u5168\u53ef\u9760\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1456 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/11\/img_256.jpeg\" alt=\"IMG_256\" width=\"644\" height=\"234\" srcset=\"\/blog\/wp-content\/uploads\/2023\/11\/img_256.jpeg 980w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-300x109.jpeg 300w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-768x279.jpeg 768w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<p><strong>\u4e00\u3001\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u7684\u540e\u53f0\u64cd\u4f5c<\/strong><\/p>\n<p><strong>1.\u5e7f\u544a\u4f4d\u4f4d\u7f6e<\/strong><\/p>\n<p>\u76ee\u524d\uff0c\u4e9a\u9a6c\u900a\u7ad9\u5185\u5e7f\u544a\u53ef\u80fd\u51fa\u73b0\u7684\u4f4d\u7f6e\u67092\u4e2a\uff0c\u5982\u4e0b\u6240\u793a\u3002<\/p>\n<p>*\u641c\u7d22\u9875\u9762\uff1a\u53ef\u80fd\u4f1a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u7684\u4e0a\u4fa7\uff0c\u4e0b\u4fa7\u6216\u8005\u53f3\u4fa7\u3002\u5e7f\u544a\u4e0a\u9762\u4f1a\u6709 Sponsored \u5b57\u6837\u3002<\/p>\n<p>*\u4ea7\u54c1\u8be6\u60c5\u9875\u4e2d\u90e8<\/p>\n<p>\u53ef\u4ee5\u770b\u5230\uff0c\u5e7f\u544a\u663e\u793a\u7684\u5185\u5bb9\u5305\u62ec\u4ea7\u54c1\u56fe\u7247\uff0c\u4ea7\u54c1\u6807\u9898\uff0c\u4ea7\u54c1\u4ef7\u683c\u548c\u8bc4\u4ef7\uff0c\u8fd9\u4e9b\u662f\u6211\u4eec\u540e\u9762\u8981\u4f18\u5316\u7684\u5185\u5bb9\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"439\" class=\"wp-image-1457\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/11\/img_256-1.jpeg\" alt=\"IMG_256\" srcset=\"\/blog\/wp-content\/uploads\/2023\/11\/img_256-1.jpeg 1080w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-1-300x122.jpeg 300w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-1-1024x416.jpeg 1024w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-1-768x312.jpeg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><strong>2.\u540e\u53f0\u8bbe\u7f6e\u5e7f\u544a<\/strong><\/p>\n<p>\u8def\u5f84\uff1a\u540e\u53f0&gt;Advertising&gt;Campaign Manager\u3002<\/p>\n<p>\u5982\u679c\u662f\u7b2c\u4e00\u6b21\uff0c\u9700\u8981\u8bbe\u7f6e\u4fe1\u606f\u3002\u4ed8\u7ed9\u4e9a\u9a6c\u900a\u7684\u5e7f\u544a\u8d39\u662f\u8981\u901a\u8fc7\u4fe1\u7528\u5361\u5355\u72ec\u652f\u4ed8\u7684\uff0c\u4f1a\u4f18\u5148\u5728\u9500\u552e\u989d\u91cc\u6263\u3002<\/p>\n<p>\u70b9\u51fbCreate ad campaign\uff0c\u8fdb\u5165Campaign Manager\u9875\u9762\u3002<\/p>\n<p>\u70b9\u51fb\u4e00\u4e2aCampaign\u540d\u79f0\u4f1a\u663e\u793a\u8fd9\u4e2aCampaign\u5e95\u4e0b\u7684\u6240\u6709Ad group\uff1a<\/p>\n<p>(\u5177\u4f53\u64cd\u4f5c\u5f88\u7b80\u5355\uff0c\u5c31\u4e0d\u4e00\u4e00\u622a\u56fe\u5c55\u793a\u4e86)<\/p>\n<p><strong>3.\u521b\u5efaCampaign\u548cAd Group<\/strong><\/p>\n<p>\u6bcf\u4e2aCampaign\u8981\u53d6\u552f\u4e00\u7684\u540d\u5b57\uff0c\u6bcf\u65e5\u5e7f\u544a\u8d39\u4e0a\u9650\uff0c\u5e7f\u544a\u5f00\u59cb\u548c\u7ed3\u675f\u65f6\u95f4\u3002\u7ed3\u675f\u65f6\u95f4\u81ea\u5b9a\u4e49\u6216\u8005\u9ed8\u8ba4No end date\uff0c\u6700\u540e\u9009\u62e9\u4e00\u4e2aTargeting Type\u3002<\/p>\n<p>Targeting Type \u6709\u4e24\u79cd\uff0c\u4e00\u79cd\u662f\u81ea\u52a8(Automatic)\uff0c\u4e00\u79cd\u662f\u624b\u52a8(Manual)\u3002\u624b\u52a8\u8981\u9009\u62e9\u5173\u952e\u8bcd\u3002\u81ea\u52a8\u4e0d\u9700\u8981\u81ea\u5df1\u9009\u62e9\u5173\u952e\u8bcd\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"335\" class=\"wp-image-1458 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/11\/img_256-2.jpeg\" alt=\"IMG_256\" srcset=\"\/blog\/wp-content\/uploads\/2023\/11\/img_256-2.jpeg 492w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-2-300x204.jpeg 300w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><\/p>\n<p>\u5f53\u4f60\u521b\u5efaAd Group\u7684\u65f6\u5019\uff0c\u5148\u8f93\u5165\u540d\u79f0\uff0c\u7136\u540e\u8981\u9009\u62e9\u4ea7\u54c1\uff0c\u4e00\u4e2aAd Group\u53ef\u4ee5\u9009\u62e9\u5f88\u591aSKU\uff0c\u9009\u62e9\u5b8c\u4ea7\u54c1\uff0c\u518d\u8f93\u5165\u6bcf\u4e2a\u5173\u952e\u8bcd\u7684\u62a5\u4ef7\u3002<\/p>\n<p>\u5982\u679cCampaign\u7684\u7c7b\u578b\u662f\u624b\u52a8\uff0c\u4f1a\u6709\u5efa\u8bae\u7684\u5173\u952e\u8bcd\uff0c\u5f53\u7136\u4f60\u4e5f\u53ef\u4ee5\u8f93\u5165\u4f60\u60f3\u8981\u7ade\u4ef7\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p><strong>4.\u67e5\u770bcpc\u5e7f\u544a\u6548\u679c<\/strong><\/p>\n<p>\u8fd9\u91cc\u7684Campaign\uff0c\u53ea\u6709\u6700\u540e2\u4e2a\u6709\u6570\u636e\uff0c\u6700\u540e\u4e00\u4e2a\u82b1\u8d39222.22\u7684\u5e7f\u544a\u8d39\uff0c\u4ea7\u54c1\u9500\u552e\u989d\u662f178.63\uff0c\u6295\u5165\/\u4ea7\u51fa=125%\uff0c\u56e0\u4e3a\u6bcf\u6b21\u70b9\u51fb\u8d39\u75280.5\uff0c\u592a\u9ad8\u4e86!<\/p>\n<p>\u53e6\u5916\u4e00\u4e2aCampaign\uff0c\u6295\u516518.24\uff0c\u9500\u552e\u989d561.18\uff0c\u6295\u5165\/\u4ea7\u51fa=3.3%\u8fd9\u79cd\u662f\u6bd4\u8f83\u597d\u7684<\/p>\n<p>*ACoS\uff1aAdversting Cost of Sale<\/p>\n<p>\u5e7f\u544a\u8d39\/\u9500\u552e\u989d\u3002\u4f60\u82b1\u4e86$5\u5e7f\u544a\u8d39\uff0c\u9500\u552e\u989d$20\uff0c\u90a3\u4e48ACoS = 5\/20 = 25%\u3002<\/p>\n<p>*CPC\uff1aCost Per Click<\/p>\n<p>\u5355\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u6d88\u8d39\u8005\u641c\u7d22\u540e\u770b\u5230\u4e86\u63a8\u5e7f\u7684\u4ea7\u54c1\uff0c\u70b9\u51fb\u4e00\u6b21\u5356\u5bb6\u8981\u4ed8\u7ed9Amazon\u7684\u8d39\u7528\u3002<\/p>\n<p>\u70b9\u51fbCampaign\uff0c\u770b\u6bcf\u4e2aAd Group\u7684\u8868\u73b0\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"250\" class=\"wp-image-1459 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/11\/img_256-3.jpeg\" alt=\"IMG_256\" srcset=\"\/blog\/wp-content\/uploads\/2023\/11\/img_256-3.jpeg 644w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-3-300x116.jpeg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>*Impr (Impression)\uff1a\u5e7f\u544a\u66dd\u5149\u6b21\u6570<\/p>\n<p>*Clicks\uff1a\u4e70\u5bb6\u70b9\u51fb\u6b21\u6570\u3002<\/p>\n<p>*CTR\uff1aClick Through Rate=Clicks\/Impression\uff0c\u70b9\u51fb\u7387\uff0c\u5982\u679c\u70b9\u51fb\u7387\u592a\u4f4e\uff0c\u8bf4\u660e\u4f60\u7684listing\u4e0d\u591f\u5438\u5f15\u4eba<\/p>\n<p><strong>\u4e8c\u3001\u4e9a\u9a6c\u900a\u4ed8\u8d39\u63a8\u5e7f\u7684\u6295\u653e\u903b\u8f91<\/strong><\/p>\n<p>\u60f3\u505a\u51fa\u597d\u5e7f\u544a\uff0c\u5c31\u8981\u7406\u89e3\u4e70\u5bb6\u7684\u6d88\u8d39\u903b\u8f91\uff1a<\/p>\n<p>\u4e70\u5bb6\u9996\u5148\u4f1a\u8f93\u5165\u641c\u7d22\u8bcd\uff0c\u770b\u5230\u5e7f\u544a\uff0c\u5bf9\u4f60\u7684\u4ea7\u54c1\u6807\u9898\u548c\u56fe\u7247\u611f\u5174\u8da3\uff0c\u70b9\u51fb\u8fdb\u5165\u4ea7\u54c1\u8be6\u60c5\u9875\u3002\u518d\u53bb\u67e5\u770bBullet Points\uff0c\u63cf\u8ff0\u548c\u8bc4\u4ef7\uff0c\u7136\u540e\u51b3\u5b9a\u662f\u5426\u8d2d\u4e70\u3002\u6240\u4ee5\uff0c\u505a\u4ed8\u8d39\u63a8\u5e7f\u524d\u8981\u5c3d\u91cf\u628a\u4ea7\u54c1\u4f18\u5316\u597d\uff0c\u5426\u5219\u90fd\u662f\u65e0\u7528\u529f\u3002<\/p>\n<p>\u4e09\u79cd\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b-Keyword Match Type<\/p>\n<p>\u8bbe\u7f6e\u7684\u5173\u952e\u8bcd\u53ef\u4ee5\u5206\u4e3a\u4e09\u79cd\u7ea7\u522b\uff1aBroad\uff0cPhrase\uff0cExact<\/p>\n<p>\u5982\u679c\u4f60\u7528\u4e86\u4e9a\u9a6c\u900a\u63a8\u8350\u7684\u5173\u952e\u8bcd\uff0cMatch Type\u53ea\u80fd\u662fBroad\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"273\" class=\"wp-image-1460 aligncenter\" src=\"https:\/\/4399pay.com\/blog\/wp-content\/uploads\/2023\/11\/img_256-4.jpeg\" alt=\"IMG_256\" srcset=\"\/blog\/wp-content\/uploads\/2023\/11\/img_256-4.jpeg 612w, \/blog\/wp-content\/uploads\/2023\/11\/img_256-4-300x134.jpeg 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/p>\n<p>\u4e3e\u4f8b\uff1amen\u00a0canvas\u00a0bag\u4e3a\u5173\u952e\u8bcd<\/p>\n<p>*Broad \uff1a\u5e7f\u6cdb\u5339\u914d\uff0c\u53ea\u8981\u4e70\u5bb6\u7684\u641c\u7d22\u8bcdSearch Term\u5305\u542b\u4e86\u5173\u952e\u5b57\u91cc\u9762\u7684\u6240\u6709\u5355\u8bcd(\u6216\u8005\u8fd1\u4e49\u8bcd)\uff0c\u5373\u7b97\u5339\u914d\u3002<\/p>\n<p>*Phrase \uff1a\u8bcd\u7ec4\uff0c\u6bd4Broad Match\u8981\u4e25\u683c\uff0c\u56e0\u4e3a\u4e70\u5bb6\u5fc5\u987b\u8f93\u5165 xxx men canvas bag xxx \u624d\u53ef\u4ee5\u3002<\/p>\n<p>*Exact \uff1a\u7cbe\u786e\u5339\u914d\uff0c\u4e70\u5bb6\u8f93\u5165\u7684\u641c\u7d22\u8bcd\u8981\u548c\u5173\u952e\u5b57\u4e00\u6a21\u4e00\u6837\u624d\u80fd\u5339\u914d<\/p>\n<p>\u4e9a\u9a6c\u900a\u5e7f\u544a\u7cfb\u7edf\u662f\u5982\u4f55\u51b3\u5b9a\u5728\u4e70\u5bb6\u8f93\u5165\u641c\u7d22\u8bcd\u7684\u65f6\u5019\u662f\u5426\u5c55\u793a\u4f60\u7684\u5e7f\u544a?<\/p>\n<p>1\uff1a\u4e70\u5bb6\u8f93\u5165\u4e00\u4e2a\u641c\u7d22\u8bcdSearch Term\uff0c\u4f8b\u5982outdoor men bag\u3002<\/p>\n<p>2\uff1a\u4e9a\u9a6c\u900a\u5e7f\u544a\u7cfb\u7edf\u6839\u636e\u8fd9\u4e2a\u641c\u7d22\u8bcd\uff0c\u627e\u5230\u90a3\u4e9b\u5173\u952e\u5b57\u5339\u914d\u7684\u5e7f\u544a(Ad Group)\uff0c \u6bd4\u5982\u5982\u679c\u4f60\u7684Ad Group\u5305\u542b\u4e86\u5173\u952e\u5b57men bag\uff0c\u5339\u914d\u7c7b\u578b\u662fBroad\uff0c\u90a3\u4e48\u5c31\u7b97\u5339\u914d\u4e86\u3002<\/p>\n<p>3\uff1a\u5bf9\u6240\u6709\u5339\u914d\u7684Ad Group\u6392\u5e8f\uff0c\u6392\u5e8f\u4e0d\u4ec5\u4ec5\u6839\u636e\u5173\u952e\u8bcd\u7684\u51fa\u4ef7\uff0c\u4e5f\u8981\u8003\u8651\u5230Ad Group\u4e2d\u4ea7\u54c1\u7684\u8868\u73b0\u3002\u5982\u679c\u4f60\u7684Campaign\u7684\u7c7b\u578b\u662f\u81ea\u52a8\u7684\uff0c\u90a3\u4e48\u4e70\u5bb6\u8f93\u5165\u5173\u952e\u5b57\u540e\uff0c\u4e9a\u9a6c\u900a\u4f1a\u81ea\u52a8\u5224\u65ad\u8fd9\u4e2a\u5173\u952e\u5b57\u662f\u5426\u5339\u914dAd Group\u91cc\u9762\u4ea7\u54c1\u7684\u6807\u9898\uff0cBullet 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