{"id":180,"date":"2023-09-21T10:40:41","date_gmt":"2023-09-21T02:40:41","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=180"},"modified":"2023-09-21T10:40:42","modified_gmt":"2023-09-21T02:40:42","slug":"google-ads%e6%b5%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%ef%bc%8c%e5%85%b3%e6%b3%a8%e5%93%aa%e4%ba%9b%e6%95%b0%e6%8d%ae%e6%8c%87%e6%a0%87%e6%9d%a5%e8%a1%a1%e9%87%8f%e5%b9%bf%e5%91%8a%e8%a1%a8","status":"publish","type":"post","link":"\/blog\/archives\/180","title":{"rendered":"Google Ads\u6d77\u5916\u5e7f\u544a\u6295\u653e\uff0c\u5173\u6ce8\u54ea\u4e9b\u6570\u636e\u6307\u6807\u6765\u8861\u91cf\u5e7f\u544a\u8868\u73b0\uff1f"},"content":{"rendered":"<p>\u91cd\u8981\u7684\u6307\u6807\u5305\u62ec\uff1a\u5e7f\u544a\u663e\u793a\u6b21\u6570\uff08Impressions\uff09\u3001\u70b9\u51fb\u91cf\uff08Clicks\uff09\u3001\u70b9\u51fb\u7387\uff08Click-Through-Rate\uff0c\u7b80\u79f0CTR\uff09\u3001\u8f6c\u5316\u91cf\uff08Conversions\uff09\u4ee5\u53ca\u8f6c\u5316\u7387\uff08Conversion Rate\uff09\u3002\u4e86\u89e3\u8fd9\u4e9b\u6307\u6807\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5546\u5bb6\u66f4\u597d\u5730\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\uff0c\u5e76\u505a\u51fa\u9488\u5bf9\u6027\u7684\u4f18\u5316\uff0c\u4ece\u800c\u63d0\u9ad8\u8c37\u6b4c\u5e7f\u544a\u7684ROI\/ROAS\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/img2.baidu.com\/it\/u=590237842,1036197649&amp;fm=253&amp;fmt=auto&amp;app=138&amp;f=JPEG?w=760&amp;h=391\" \/><\/p>\n<p><strong>1\u3001\u66dd\u5149\u91cf Impression<\/strong><\/p>\n<p>Impressions (\u5e7f\u544a\u66dd\u5149\u91cf\/\u663e\u793a\u6b21\u6570) \u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u662f\u6700\u57fa\u672c\u7684\u4e00\u4e2a\u73af\u8282\u3002\u5f53\u67d0\u4e2a\u4eba\u7684\u641c\u7d22\u8bcd\u4e0e\u4f60\u8bbe\u7f6e\u7684\u6295\u653e\u5173\u952e\u8bcd\u76f8\u4e92\u5339\u914d\u7684\u65f6\u5019\uff0c\u4f60\u7684\u5e7f\u544a\u5c31\u4f1a\u5c55\u73b0\u5728\u8fd9\u4e2a\u4eba\u773c\u524d\uff0c\u8fd9\u5c31\u7b97\u662f\u4e00\u6b21\u66dd\u5149\/\u5c55\u793a\u3002\u6ca1\u6709Impressions, \u5c31\u6ca1\u4eba\u770b\u5f97\u89c1\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\uff0c\u4f55\u8c08\u628a\u4ea7\u54c1\u5356\u51fa\u53bb\u5462\uff1f<\/p>\n<p>\u5728\u8fd9\u4e2a\u76ee\u6807\u4e0b\uff0c\u5173\u952e\u8bcd\u8bbe\u7f6e\u5f97\u8fc7\u5c11\u4f1a\u9519\u5931\u6f5c\u5728\u7684\u76ee\u6807\u5ba2\u6237\uff1b\u8bbe\u7f6e\u5f97\u8fc7\u591a\uff0c\u66dd\u5149\u6b21\u6570\u8fc7\u5927\u4e5f\u662f\u4e0d\u5408\u9002\u7684\uff0c\u56e0\u4e3a\u8981\u4e48\u4f60\u8986\u76d6\u4e86\u975e\u5ba2\u6237\u7fa4\u4f53\uff0c\u8981\u4e48\u6295\u653e\u91d1\u989d\u4f1a\u975e\u5e38\u60ca\u4eba\uff0c\u6240\u4ee5\u5982\u4f55\u628a\u63a7\u5e7f\u544a\u7684\u66dd\u5149\u91cf\u4e5f\u662f\u9700\u8981\u597d\u597d\u601d\u8003\u7684\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5982\u4f55\u63d0\u9ad8\u8c37\u6b4c\u5e7f\u544a\u66dd\u5149\u91cf\u7684\u5efa\u8bae\u3002\u5f53\u66dd\u5149\u91cf\u8fc7\u5c0f\u65f6\uff0c\u8bf7\u8003\u8651\uff1a<\/p>\n<ul>\n<li>\u589e\u52a0\u9884\u7b97\uff1a\u662f\u4e0d\u662f\u6211\u8bbe\u5b9a\u7684\u9884\u7b97\u592a\u5c11\u4e86\uff1f\u4f60\u8981\u786e\u4fdd\u4f60\u7684\u9884\u7b97\u91d1\u989d\u6ca1\u6709\u9650\u5236\u4f60\u7684\u5f15\u5165\u6d41\u91cf\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u5982\u679c\u4f60\u7684\u9884\u7b97\u7528\u5b8c\u4e86\uff0c\u8c37\u6b4c\u4f1a\u505c\u6b62\u5c55\u793a\u4f60\u7684\u5e7f\u544a\uff0c\u4f60\u5c31\u4f1a\u9519\u5931\u4e00\u6bb5\u65f6\u95f4\u7684\u5c55\u793a\u673a\u4f1a\u3002<\/li>\n<li>\u589e\u52a0\u5173\u952e\u8bcd\u7684\u7ade\u6807\u4ef7\u683c (Bid Price)\uff1a\u4f60\u7684\u51fa\u4ef7\u662f\u5426\u5f71\u54cd\u4e86\u4f60\u7684\u66dd\u5149\uff1f\u4f60\u7684\u51fa\u4ef7\u8303\u56f4\u9700\u8981\u4e09\u601d\uff0c\u8fc7\u9ad8\u4f1a\u6d6a\u8d39\u91d1\u989d\uff08\u540e\u53f0\u4f1a\u503e\u5411\u4e8e\u4ee5\u4f60\u7684\u6700\u9ad8\u51fa\u4ef7\u6765\u5236\u5b9a\u70b9\u51fb\u4ef7\u683c\uff09\uff0c\u8fc7\u4f4e\u5219\u65e0\u6cd5\u5c55\u793a\u5728\u7406\u60f3\u7684\u4f4d\u7f6e\u4e0a\u3002<\/li>\n<li>\u589e\u52a0\u5173\u952e\u8bcd (Keyword) \u6570\u91cf\u548c\u8d28\u91cf\uff1a\u5173\u952e\u8bcd\u6570\u91cf\u8d8a\u591a\uff0c\u5e7f\u544a\u88ab\u663e\u793a\u7684\u673a\u4f1a\u4e5f\u968f\u4e4b\u589e\u52a0\u3002\u5173\u952e\u8bcd\u8bbe\u7f6e\u7684\u5f62\u5f0f\u4e0e\u5b9e\u9645\u641c\u7d22\u8bcd (Search Term) \u8d8a\u7c7b\u4f3c\uff0c\u5e7f\u544a\u88ab\u663e\u793a\u7684\u673a\u4f1a\u4e5f\u4f1a\u8d8a\u591a\u3002<\/li>\n<li>\u53cb\u60c5\u63d0\u9192\uff1a\u4f60\u7684\u5e7f\u544a\u8d28\u91cf\u5ea6\u4f1a\u5f71\u54cd\u4f60\u7684\u5c55\u793a\u6392\u540d\uff0c\u8bf7\u5c3d\u91cf\u4f18\u5316\u81ea\u5df1\u7684\u5e7f\u544a\u8d28\u91cf\u5ea6\uff08\u540e\u6587\u7ec6\u8bf4\u6b64\u70b9\uff09\u3002<\/li>\n<\/ul>\n<p>\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cImpressions\u5e76\u4e0d\u5bf9\u5546\u5bb6\u4ea7\u751f\u4efb\u4f55\u8d39\u7528\uff0c\u8fd9\u662f\u8c37\u6b4c\u5e7f\u544a\u7684\u4e00\u5927\u597d\u5904\u3002\u65e0\u70b9\u51fb\uff1d\u65e0\u8d39\u7528\u3002<\/p>\n<p><strong>2\u3001\u70b9\u51fb\u91cf Click<\/strong><\/p>\n<p>\u5f53\u786e\u4fdd\u4e86\u5c55\u793a\u91cf\u5408\u9002\u4e4b\u540e\uff0c\u5c31\u8981\u5173\u6ce8\u8c37\u6b4c\u5e7f\u544a\u7684\u70b9\u51fb\u91cf\u548c\u70b9\u51fb\u7387\u4e86\u3002\u8fd9\u4e00\u6b65\u8981\u89e3\u51b3\u7684\u5c31\u662f\u201c\u5438\u775b\u201d\u95ee\u9898\uff0c\u5e7f\u544a\u5df2\u7ecf\u5c55\u793a\u5728\u53d7\u4f17\u773c\u524d\u4e86\uff0c\u8981\u600e\u4e48\u5438\u5f15\u4ed6\u4eec\u70b9\u51fb\u5462\uff1f<\/p>\n<p>\u70b9\u51fb\u91cf (Clicks) \u8d8a\u591a\uff0c\u516c\u53f8\u7684\u7740\u9646\u9875\u6216\u7f51\u7ad9\u7684\u8bbf\u95ee\u91cf\u5c31\u8d8a\u5927\u3002Google Ads\u5e7f\u544a\u70b9\u51fb\u91cf\u7684\u591a\u5c11\u8fd8\u53d6\u51b3\u4e8e\u5e7f\u544a\u7684\u4e13\u4e1a\u8bbe\u8ba1\u548c\u5173\u952e\u5b57\u7684\u8bbe\u7f6e\u3002\u8fd9\u4e24\u8005\u8d8a\u4e0e\u5b9e\u9645\u641c\u7d22\u8bcd\u76f8\u5173\uff0c\u4e5f\u5c31\u8d8a\u7b26\u5408\u8bbf\u95ee\u8005\u7684\u9700\u6c42\uff0c\u4ece\u800c\u589e\u52a0\u4e86\u8bbf\u95ee\u91cf\u3002<\/p>\n<p>\u5e7f\u544a\u9884\u7b97\u591a\u7684\u65f6\u5019\u70b9\u51fb\u91cf\u53ef\u4ee5\u968f\u4e4b\u589e\u52a0\uff0c\u4f46\u60f3\u8981\u5728\u6709\u9650\u7684\u9884\u7b97\u91cc\u5f97\u5230\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\u91cf\uff0c\u5c31\u8981\u901a\u8fc7\u6280\u672f\u5b9e\u73b0\u4e86\u3002\u8fd9\u4e2a\u4f18\u5316\u8fc7\u7a0b\u9700\u8981\u4e0d\u65ad\u8c03\u8bd5\u5173\u952e\u5b57\u7684\u7ade\u4ef7\uff0c\u8ba9\u5176\u89e6\u53d1\u4e0d\u540c\u7684\u5e7f\u544a\u4f4d\u7f6e\uff0c\u7136\u540e\u9009\u62e9\u4e00\u4e2a\u6027\u4ef7\u6bd4\u6700\u9ad8(\u83b7\u5f97\u70b9\u51fb\u91cf\u6700\u591a)\u7684\u4f4d\u7f6e\uff0c\u4fdd\u6301\u5728\u90a3\u91cc\u5e76\u968f\u65f6\u6ce8\u610f\u7ade\u4e89\u8005\u7684\u52a8\u6001\u3002\u8fd9\u4e2a\u8c03\u8bd5\u548c\u76d1\u6d4b\u7684\u8fc7\u7a0b\u4e0d\u5efa\u8bae\u521d\u5b66\u8005\u5c1d\u8bd5\u3002<\/p>\n<p>\u5e7f\u544a\u70b9\u51fb\u91cf\u591a\u4e86\u867d\u7136\u666e\u904d\u6765\u8bb2\u662f\u597d\u4e8b\uff0c\u4f46\u4e5f\u8981\u8fa8\u522b\u6e05\u695a\u6709\u591a\u5c11\u662f\u76f8\u5173\u7684\u70b9\u51fb\u91cf (relevant clicks)\u3002\u6709\u4e9b\u8c37\u6b4c\u5e7f\u544a\u4e66\u5199\u5f97\u542b\u7cca\u5176\u8f9e\uff0c\u6216\u5177\u8bef\u5bfc\u6027\uff0c\u7528\u6237\u8bef\u6253\u8bef\u649e\u70b9\u51fb\u8fdb\u6765\uff0c\u7ed3\u679c\u5e76\u6ca1\u6709\u627e\u5230\u81ea\u5df1\u60f3\u8981\u7684\u4fe1\u606f\uff0c\u53cd\u800c\u6d6a\u8d39\u4e86\u4f60\u7684\u5e7f\u544a\u8d39\u3002<\/p>\n<p><strong>3<\/strong><strong>\u3001<\/strong><strong>\u70b9\u51fb\u7387 CTR<\/strong><\/p>\n<p>\u70b9\u51fb\u7387\u53cd\u6620\u4e86\u8c37\u6b4c\u5e7f\u544aGoogle Ads\u7684\u53d7\u5173\u6ce8\u7a0b\u5ea6\uff0c\u53ef\u4ee5\u7528\u6765\u8861\u91cf\u8c37\u6b4c\u5e7f\u544a\u7d20\u6750\u4e66\u5199\u7684\u5438\u5f15\u7a0b\u5ea6\u3002<\/p>\n<p>\u70b9\u51fb\u7387\uff08\u70b9\u51fb\u6570\u4e0e\u5c55\u793a\u6570\u4e4b\u6bd4\uff09\u5c31\u662f\u5e2e\u52a9\u4f60\u8bc4\u4f30\u4f60\u7684\u5c55\u793a\u6548\u679c\u7684\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e2a\u6570\u636e\u8003\u91cf\u641c\u7d22\u8bcd\u7684\u76f8\u5173\u6027\u548c\u5e7f\u544a\u7684\u6709\u6548\u6027\u3002<\/p>\n<p>\u9ad8\u70b9\u51fb\u7387\u4ee3\u8868\u7740\u4f60\u7784\u51c6\u4e86\u6b63\u786e\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u4f60\u7684\u5173\u952e\u8bcd\u548c\u5e7f\u544a\u8bcd\u90fd\u662f\u5f88\u5408\u9002\u7684\uff0c\u6b63\u597d\u51fb\u4e2d\u4e86\u53d7\u4f17\u7684\u75db\u70b9\uff1b\u800c\u76f8\u53cd\uff0c\u5982\u679c\u70b9\u51fb\u7387\u5f88\u4f4e\uff0c\u5c31\u8bf4\u660e\u4f60\u4e0e\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u4e4b\u95f4\u6709\u4e86\u8131\u8282\uff0c\u53ef\u80fd\u662f\u5e7f\u544a\u8bcd\u5199\u7684\u4e0d\u5438\u5f15\u4eba\uff0c\u4e5f\u53ef\u80fd\u662f\u5173\u952e\u8bcd\u7684\u8bbe\u5b9a\u6709\u95ee\u9898\uff0c\u5c55\u793a\u7684\u5bf9\u8c61\u5e76\u4e0d\u662f\u4f60\u60f3\u89e6\u8fbe\u7684\u5ba2\u6237\u7fa4\u3002<\/p>\n<p><strong><strong>\u4e0b\u9762\u662f3\u4e2a\u6709\u6548\u7684\u65b9\u5f0f\u53bb\u63d0\u9ad8Google Ads\u7684\u5e7f\u544a\u70b9\u51fb\u7387\uff1a<\/strong><\/strong><\/p>\n<ul>\n<li>\u6dfb\u52a0\u201d\u6269\u5c55\u4fe1\u606f\u201d (Ad Extension)\uff1a\u8fd9\u79cd\u65b9\u5f0f\u53ef\u4ee5\u7b2c\u4e00\u65f6\u95f4\u5c06\u66f4\u591a\u7684\u54c1\u724c\u4fe1\u606f\u5c55\u793a\u7ed9\u6d88\u8d39\u8005\uff0c\u589e\u5927\u4e86\u5e7f\u544a\u5728\u641c\u7d22\u9875\u4e0a\u5360\u636e\u7684\u8868\u9762\u79ef\uff0c\u4e5f\u589e\u52a0\u4e86\u7528\u6237\u70b9\u5f00\u7f51\u7ad9\u7ee7\u7eed\u4e86\u89e3\u7684\u53ef\u80fd\u6027\u3002<br \/>\n\u628a\u7f51\u7ad9\u7684\u5173\u952e\u8bcd\u653e\u5728\u201d\u663e\u793a\u94fe\u63a5\u201d (Display URL) \u91cc\uff1a\u8fd9\u79cd\u65b9\u5f0f\u6709\u4e24\u4e2a\u597d\u5904\uff0c\u4e00\u662f\u589e\u52a0\u7f51\u7ad9\u4e0e\u641c\u7d22\u8bcd\u7684\u76f8\u5173\u6027 (\u6bd4\u5982\u4e0b\u56fe\u4e2d\u5708\u51fa\u7684 \u201cplumberbrisbane\u201d)\uff0c\u4ece\u800c\u63d0\u9ad8\u7f51\u7ad9\u51fa\u73b0\u7684\u9891\u7387\u3002\u4e8c\u662f\u4f1a\u8ba9\u5ba2\u6237\u770b\u5230\u540e\u89c9\u5f97\u8fd9\u4e2a\u7f51\u7ad9\u7684\u5185\u5bb9\u4e0e\u4ed6\u4eec\u5bfb\u627e\u7684\u5185\u5bb9\u66f4\u5339\u914d\u3002<\/li>\n<li>\u6df1\u5ea6\u4e86\u89e3\u81ea\u5df1\u7684\u76ee\u6807\u5ba2\u6237\uff1a\u4f18\u79c0\u7684\u5e7f\u544a\u5f80\u5f80\u6709\u7740\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u6765\u6e90\u4e8e\u4f01\u4e1a\u5bf9\u76ee\u6807\u5ba2\u6237\u7684\u628a\u63e1\u548c\u4e86\u89e3\u3002\u7740\u91cd\u7814\u7a76\u4ee5\u4e0b\u51e0\u70b9\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u8bbe\u8ba1\u51fa\u4e00\u4e2a\u975e\u5e38\u9002\u7528\u7684\u5e7f\u544a\u3002<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong><strong>4<\/strong><\/strong><strong>\u3001<\/strong><strong><strong>\u5355\u6b21\u70b9\u51fb\u6210\u672c(CPC)\/\u5355\u6b21\u8f6c\u5316\u6210\u672c(CPA)<\/strong><\/strong><\/h3>\n<p>Cost Per Click (CPC)\u662f\u6307\u5355\u6b21\u70b9\u51fb\u6210\u672c\uff0c\u5373\u4f60\u4e3a\u6bcf\u4e00\u6b21\u70b9\u51fb\u6240\u652f\u4ed8\u7684\u91d1\u989d\uff1b\u800cCost Per Acquisition (CPA)\u6307\u7684\u662f\u5355\u6b21\u8f6c\u5316\u6210\u672c\uff0c\u4ee3\u8868\u7740\u4f60\u6bcf\u83b7\u53d6\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\u7ebf\u7d22\u6240\u8981\u652f\u4ed8\u7684\u6210\u672c\u3002<\/p>\n<p>\u4e00\u822c\u6765\u8bf4CPA\u4f1a\u9ad8\u4e8eCPC\uff0c\u4e0d\u662f\u6bcf\u4e2a\u70b9\u51fb\u5e7f\u544a\u7684\u4eba\u90fd\u4f1a\u613f\u610f\u505a\u51fa\u8fdb\u4e00\u6b65\u7684\u6c9f\u901a\u884c\u52a8\uff08\u5373\u8f6c\u5316\uff09\u3002<\/p>\n<p>\u4f60\u9700\u8981\u76d1\u63a7CPC\uff0c\u8fd9\u6837\u4f60\u5c31\u77e5\u9053\u4e3a\u6bcf\u4e2a\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\u662f\u8fc7\u9ad8\u4e86\u8fd8\u662f\u8fc7\u4f4e\u4e86\uff1b\u540c\u6837\u4f60\u4e5f\u8981\u5173\u6ce8CPA\uff0c\u56e0\u4e3a\u5b83\u51b3\u5b9a\u4e86\u4f60\u5438\u5f15\u7684\u53d7\u4f17\u662f\u5426\u662f\u53ef\u76c8\u5229\u7684\u7fa4\u4f53\uff0c\u5982\u679cCPA\u8fc7\u4f4e\uff0c\u8981\u4e48\u7f51\u7ad9\/\u4ea7\u54c1\u4e0d\u5438\u5f15\u4eba\uff0c\u8981\u4e48\u5c31\u662f\u524d\u671f\u7684\u5173\u952e\u8bcd\u8bbe\u7f6e\u3001\u5e7f\u544a\u63aa\u8f9e\u7b49\u5b58\u5728\u95ee\u9898\uff0c\u5bfc\u81f4\u96be\u4ee5\u52fe\u8d77\u5bf9\u65b9\u8be2\u95ee\u7684\u6b32\u671b\uff0c\u5f53\u7136\uff0c\u4e5f\u53ef\u80fd\u662f\u5176\u4ed6\u95ee\u9898\uff08\u4f8b\u5982\u4ef7\u683c\u3001\u98ce\u683c\u7b49\uff09\uff0c\u603b\u4e4bCPA\u8fc7\u4f4e\u65f6\uff0c\u4f60\u5c31\u9700\u8981\u9010\u4e00\u601d\u8003\u6392\u67e5\u95ee\u9898\u51fa\u5728\u54ea\u91cc\u4e86\u3002<\/p>\n<h3><strong>5\u3001\u8f6c\u5316\u7387\uff08Conversion Rate\uff09<\/strong><\/h3>\n<p>\u8f6c\u5316\u7387\u662f\u6307\u7528\u6237\u70b9\u8fc7\u5e7f\u544a\u5230\u7740\u9646\u9875\u4e4b\u540e\uff0c\u5b8c\u6210\u4e00\u4e2a\u8f6c\u5316\u884c\u4e3a\u7684\u6b21\u6570\u5360\u603b\u70b9\u51fb\u6b21\u6570\u7684\u6bd4\u7387\uff0c\u5373Conversion Rate = Conversion\/Clicks\u3002<\/p>\n<p>\u8f6c\u5316\u7387\u662f\u8861\u91cf\u8c37\u6b4c\u5e7f\u544aGoogle 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Ads\u8f6c\u5316\u7387\u76845\u4e2a\u6280\u5de7\uff1a<\/strong><\/strong><\/p>\n<ol>\n<li>\u6e05\u6670\u5b9a\u4f4d\u6d88\u8d39\u8005\u7684\u9700\u6c42\u53ca\u7279\u5f81\uff0c\u4ee5\u5438\u5f15\u5bf9\u7684\u4eba\u7fa4\u5e76\u5f00\u53d1\u5bf9\u5e94\u7684\u5ba2\u6237\u3002<\/li>\n<li>\u8bbe\u7f6e\u5e7f\u544a\u6295\u653e\u533a\u57df\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u5bf9\u67d0\u4e00\u5730\u533a\u7684\u6d88\u8d39\u8005\u6709\u7279\u522b\u5438\u5f15\u529b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n<li>\u7b80\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u8d2d\u4e70\u6d41\u7a0b\u6700\u7b80\u5355\u5316\uff0c\u6216\u8005\u5c06\u670d\u52a1\u6d41\u7a0b\u7b80\u8981\u63cf\u8ff0\u51fa\u6765\uff0c\u5c06\u7406\u89e3\u7684\u95e8\u69db\u964d\u5230\u6700\u4f4e\u3002<\/li>\n<li>\u63d0\u4f9b\u6210\u529f\u6848\u4f8b\u6216\u5ba2\u6237\u8bc4\u4ef7\uff0c\u4ee5\u63d0\u9ad8\u4f01\u4e1a\u7684\u516c\u4fe1\u529b\uff0c\u5438\u5f15\u66f4\u591a\u7528\u6237\u53d1\u751f\u8f6c\u5316\u884c\u4e3a\u3002<\/li>\n<li>\u63d0\u4f9b\u6709\u6548\u7684\u6fc0\u52b1\u63aa\u65bd\uff0c\u5982\u5148\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u6216\u4f18\u60e0\uff0c\u4ece\u800c\u9f13\u52b1\u987e\u5ba2\u53d1\u751f\u8f6c\u5316\u884c\u4e3a\u3002<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u91cd\u8981\u7684\u6307\u6807\u5305\u62ec\uff1a\u5e7f\u544a\u663e\u793a\u6b21\u6570\uff08Impressions\uff09\u3001\u70b9\u51fb\u91cf\uff08Clicks\uff09\u3001\u70b9\u51fb\u7387\uff08Click-Throu 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