{"id":223,"date":"2023-09-22T10:40:05","date_gmt":"2023-09-22T02:40:05","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=223"},"modified":"2023-09-22T10:40:06","modified_gmt":"2023-09-22T02:40:06","slug":"google-ads-%e8%84%9a%e6%9c%ac%e7%ae%80%e4%bb%8b","status":"publish","type":"post","link":"\/blog\/archives\/223","title":{"rendered":"Google Ads \u811a\u672c\u7b80\u4ecb"},"content":{"rendered":"

\u9700\u8981\u4f7f\u7528 Google Ads \u811a\u672c\u7684\u4f9d\u636e\u5728\u54ea\u91cc\uff1f<\/strong><\/strong><\/h3>\n

\u6570\u5b57\u8425\u9500\u5f88\u590d\u6742\u3002\u6709\u8bb8\u591a\u76f8\u4e92\u5173\u8054\u7684\u73b0\u573a\u548c\u573a\u5916\u6307\u6807\u3002\u6709\u9690\u85cf\u7684\u56e0\u7d20\uff0c\u5982\u8d28\u91cf\u5f97\u5206\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u6d3b\u52a8\u3002\u5b58\u5728\u65e0\u6cd5\u91cf\u5316\u7684\u6a21\u7cca\u5f71\u54cd\uff0c\u4f8b\u5982\u7528\u6237\u610f\u56fe\u548c\u5e7f\u544a\u8d28\u91cf\u3002\u4e00\u5207\u90fd\u56e0\u65f6\u95f4\u3001\u8bbe\u5907\u3001\u4eba\u53e3\u7edf\u8ba1\u548c\u4f4d\u7f6e\u800c\u5f02\u3002<\/p>\n

\u6700\u91cd\u8981\u7684\u662f\uff0c\u4efb\u4f55\u4e1c\u897f\u90fd\u53ef\u4ee5\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u6539\u53d8\uff1a\u4e0d\u4ec5\u529f\u80fd\u6765\u6765\u53bb\u53bb\uff0c\u800c\u4e14\u8d8b\u52bf\u4f1a\u8f6c\u53d8\uff0c\u7ade\u4e89\u5bf9\u624b\u4e5f\u5728\u53d8\u5316\u3002\u5373\u4f7f\u60a8\u53ef\u4ee5\u5b8c\u7f8e\u5730\u8bbe\u7f6e\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u60a8\u4e5f\u4e0d\u80fd\u7f6e\u4e4b\u4e0d\u7406\uff0c\u5e76\u671f\u671b\u7ee7\u7eed\u8d5a\u53d6\u5c3d\u53ef\u80fd\u9ad8\u7684\u5229\u6da6\u3002<\/p>\n

PPC \u6280\u672f\u51e0\u4e4e\u662f\u7b2c\u4e09\u65b9\u6295\u6807\u7ba1\u7406\u5de5\u5177\u7684\u4ee3\u540d\u8bcd\u3002\u8fd9\u4e9b\u5de5\u5177\u7684\u95ee\u9898\u5728\u4e8e\u5b83\u4eec\u4e0d\u662f\u4e13\u4e3a\u60a8\u8bbe\u8ba1\u7684\uff1b\u60a8\u53ef\u4ee5\u8c03\u6574\u8bbe\u7f6e\uff0c\u4f46\u60a8\u65e0\u6cd5\u5b8c\u5168\u63a7\u5236\u3002\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u6709\u81ea\u5df1\u7684\u9700\u6c42\u548c\u76ee\u6807\uff0c\u56e0\u6b64\u8fd9\u4e9b\u5e7f\u6cdb\u7684\u753b\u7b14\u5de5\u5177\u4e0d\u592a\u53ef\u80fd\u603b\u80fd\u51c6\u786e\u6ee1\u8db3\u60a8\u7684\u8981\u6c42\u3002\u4e0e\u5176\u52aa\u529b\u64cd\u7eb5\u7b2c\u4e09\u65b9\u5de5\u5177\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u76f4\u63a5\u6784\u5efa\u9002\u5408\u60a8\u7684\u4e1c\u897f\uff1f<\/p>\n

\u8fd9\u5c31\u662f Google Ads \u811a\u672c\u7684\u7528\u6b66\u4e4b\u5730\u3002\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u5bf9\u4e8e\u60f3\u8981\u81ea\u52a8\u6267\u884c PPC \u5c0f\u7247\u6bb5\u7684\u4eba\u6765\u8bf4\uff0cGoogle Ads API \u662f\u4e00\u4e2a\u4e0d\u53ef\u80fd\u7684\u8d77\u70b9\u3002\u6709\u65f6\uff0c\u60a8\u9700\u8981\u7b49\u5f85\u4e09\u4e2a\u6708\u624d\u80fd\u83b7\u5f97\u4f7f\u7528 API \u7684\u6279\u51c6\uff0c\u5e76\u4e14\u5728\u60a8\u751a\u81f3\u4e0d\u77e5\u9053\u5b83\u662f\u5426\u53ef\u884c\u4e4b\u524d\u5fc5\u987b\u6307\u5b9a\u6574\u4e2a\u7a0b\u5e8f\u3002\u7136\u540e\u51fa\u73b0\u4e86 Google Ads \u811a\u672c\uff08\u4ee5\u524d\u79f0\u4e3a AdWords \u811a\u672c\uff09\uff0c\u8ba9\u60a8\u53ef\u4ee5\u4f7f\u7528\u76f8\u5bf9\u7b80\u5355\u7684 JavaScript \u4ee5\u7f16\u7a0b\u65b9\u5f0f\u63a7\u5236 Google Ads\u3002<\/p>\n

\u53ef\u4ee5\u7528\u811a\u672c\u505a\u4ec0\u4e48\uff1f<\/strong><\/h3>\n

\u5927\u89c4\u6a21\u63a7\u5236\u60a8\u7684\u51fa\u4ef7<\/strong><\/h4>\n

\u5f88\u660e\u663e\uff0c\u6bcf\u4e2a\u4eba\u90fd\u5728\u5c3d\u53ef\u80fd\u5730\u4f18\u5316\u4ed6\u4eec\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4f46\u65e0\u8bba\u60a8\u662f\u60f3\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6536\u5165\u3001\u5229\u6da6\u3001\u8f6c\u5316\u6b21\u6570\u8fd8\u662f\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8fd9\u4e00\u70b9\u90fd\u5f88\u91cd\u8981\u3002<\/p>\n

\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u4e0d\u60f3\u5c3d\u53ef\u80fd\u5730\u5484\u5484\u903c\u4eba\uff1b\u60a8\u53ef\u80fd\u5e0c\u671b\u6839\u636e\u547c\u53eb\u4e2d\u5fc3\u63a5\u7ebf\u5458\u7684\u6570\u91cf\u8d2d\u4e70\u6b63\u786e\u6570\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n

\u60a8\u7684\u7b56\u7565\u53d6\u51b3\u4e8e\u60a8\u662f\u5426\u6709\u56fa\u5b9a\u9884\u7b97\u53ef\u4ee5\u4f7f\u7528\uff0c\u6216\u8005\u60a8\u662f\u5426\u53ef\u4ee5\u5728\u7ed3\u679c\u826f\u597d\u7684\u60c5\u51b5\u4e0b\u968f\u5fc3\u6240\u6b32\u5730\u82b1\u8d39\u3002<\/p>\n

\u7f16\u7801\u4f7f\u60a8\u80fd\u591f\u63a7\u5236\u81ea\u5df1\u60f3\u8981\u505a\u7684\u4e8b\u60c5\uff0c\u65e0\u8bba\u60a8\u60f3\u8981\u591a\u5c11\u6b21\uff0c\u591a\u5c11\u6b21\uff0c\u60a8\u90fd\u53ef\u4ee5\u6839\u636e\u60a8\u62e5\u6709\u7684\u6240\u6709\u5185\u90e8\u4e1a\u52a1\u77e5\u8bc6\u8fdb\u884c\u4e86\u89e3\u3002<\/p>\n

\u811a\u672c\u53ef\u4ee5\u5e26\u6765\u989d\u5916\u7684\u6570\u636e<\/strong><\/h4>\n

PPC \u53d6\u51b3\u4e8e\u8bb8\u591a\u56e0\u7d20\uff0c\u5e76\u975e\u6240\u6709\u56e0\u7d20\u90fd\u662f\u6807\u51c6\u7684 Google Ads \u6307\u6807\u3002<\/p>\n

\u60a8\u53ef\u4ee5\u4f7f\u7528\u811a\u672c\u5c06 Salesforce \u6216 Zoho \u6570\u636e\u63d0\u53d6\u5230 Google Ads \u4e2d\u3002\u4ee3\u7801\u53ef\u4ee5\u4f7f\u60a8\u7684\u5e7f\u544a\u548c\u51fa\u4ef7\u6839\u636e\u5929\u6c14\u6216\u8fd0\u52a8\u7ed3\u679c\u800c\u53d8\u5316\u3002<\/p>\n

\u5b83\u53ef\u4ee5\u6682\u505c\u9488\u5bf9\u7f3a\u8d27\u4ea7\u54c1\u7684\u5e7f\u544a\u7ec4\uff0c\u751a\u81f3\u53ef\u4ee5\u6839\u636e\u9152\u5e97\u5b9a\u4ef7\u548c\u7a7a\u623f\u60c5\u51b5\u5b9e\u65f6\u51fa\u4ef7\u3002<\/p>\n

\u811a\u672c\u8d1f\u8d23\u91cd\u590d<\/strong><\/h4>\n

\u62a5\u544a\u53ef\u80fd\u5f88\u9ebb\u70e6\u2014\u2014\u5b83\u6d89\u53ca\u5927\u91cf\u6570\u636e\u64cd\u4f5c\u2014\u2014\u800c\u4e14\u5b83\u9700\u8981\u65f6\u95f4\u6765\u4f18\u5316\u60a8\u7684 Google Ads \u5e10\u6237\u6216\u89c4\u5212\u60a8\u7684\u4e0b\u4e00\u6b65\u884c\u52a8\u3002<\/p>\n

\u60a8\u53ef\u4ee5\u5728 Google Ads \u6216 Analytics \u4e2d\u81ea\u52a8\u8fd0\u884c\u62a5\u544a\uff0c\u4f46\u5982\u679c\u60a8\u7f16\u5199\u81ea\u5df1\u7684\u62a5\u544a\uff0c\u5219\u53ef\u4ee5\u81ea\u5b9a\u4e49\u6240\u9700\u7684\u4efb\u4f55\u5916\u90e8\u6216\u8ba1\u7b97\u5b57\u6bb5\uff0c\u5e76\u4f7f\u7528\u8be5\u6570\u636e\u5236\u4f5c\u81ea\u5b9a\u4e49\u4eea\u8868\u677f\u3002<\/p>\n

\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4f7f\u7528\u4ee3\u7801\u6765\u51cf\u5c11\u91cd\u590d\uff0c\u4ee5\u4fbf\u5bf9\u5927\u91cf\u7c7b\u4f3c\u7684\u5e7f\u544a\u7cfb\u5217\u8fdb\u884c\u76f8\u540c\u7684\u66f4\u6539 \u2013 \u5c31\u50cf\u60a8\u62e5\u6709\u5177\u6709\u4e0d\u540c\u4f4d\u7f6e\u8bbe\u7f6e\u7684\u5e7f\u544a\u7cfb\u5217\u526f\u672c\u4e00\u6837\u3002<\/p>\n

\u811a\u672c\u514b\u670d\u4e86\u5e73\u53f0\u9650\u5236<\/strong><\/h4>\n

\u5982\u679c\u60a8\u5c06 Google Ad \u7684\u539f\u751f\u5e7f\u544a\u65e5\u7a0b\u5b89\u6392\u7528\u4e8e\u4eba\u5de5\u51fa\u4ef7\u6d3b\u52a8\uff0c\u5219\u6bcf\u5929\u53ea\u80fd\u5b89\u6392 6 \u6b21\u51fa\u4ef7\u66f4\u6539\u3002\u4f7f\u7528\u4ee3\u7801\uff0c\u60a8\u53ef\u4ee5\u6bcf\u5c0f\u65f6\u66f4\u6539\u51fa\u4ef7\u3002<\/p>\n

\u5982\u679c\u60a8\u6b63\u5e38\u8bbe\u7f6e\u5e7f\u544a\u7cfb\u5217\uff0c\u5219\u5b8c\u5168\u5339\u914d\u5173\u952e\u5b57\u5c06\u9009\u53d6\u4efb\u4f55\u201c\u5bc6\u5207\u5339\u914d\u201d\u7684\u641c\u7d22\u8bcd\u3002\u4f7f\u7528\u4ee3\u7801\uff0c\u60a8\u53ef\u4ee5\u6392\u9664\u9664\u6240\u9700\u641c\u7d22\u8bcd\u4ee5\u5916\u7684\u6240\u6709\u5185\u5bb9\u3002<\/p>\n

\u60a8\u53ef\u4ee5\u514b\u670d\u7684\u9650\u5236\u662f\u6709\u9650\u7684\uff0c\u4f46\u8fd9\u4e9b\u9650\u5236\u6bd4\u4ec5\u4f7f\u7528 Google Ads \u754c\u9762\u548c\/\u6216\u7b2c\u4e09\u65b9\u5de5\u5177\u7684\u9650\u5236\u8981\u5e7f\u6cdb\u5f97\u591a\u3002<\/p>\n

\u811a\u672c\u53ef\u4ee5\u5904\u7406\u7edf\u8ba1\u4fe1\u606f<\/strong><\/h4>\n

\u4f7f\u7528 Google Ads \u811a\u672c\uff0c\u60a8\u53ef\u4ee5\u6784\u5efa\u81ea\u5df1\u7684\u5b9e\u9a8c\uff0c\u6d4b\u8bd5\u4efb\u4f55\u5185\u5bb9\uff0c\u63a7\u5236\u548c\u6d4b\u8bd5\u5e7f\u544a\u7cfb\u5217\uff0c\u901a\u8fc7\u4ea4\u66ff\u7684\u5e7f\u544a\u65f6\u95f4\u8868\u6253\u5f00\u548c\u5173\u95ed\u3002<\/p>\n

\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u7f16\u5199\u6d4b\u8bd5\u4ee3\u7801\uff0c\u770b\u770b\u8fd9\u4e9b\u7ed3\u679c\u662f\u5426\u5177\u6709\u7edf\u8ba1\u663e\u7740\u6027\u3002<\/p>\n

\u7f16\u7801\u8ba9\u4f60\u62c5\u5fc3<\/strong><\/h4>\n

\u4e00\u4e2a\u7a0b\u5e8f\u53ef\u4ee5\u6bcf\u5929\u90fd\u5728\u76d1\u89c6\u60a8\u7684\u5e10\u6237\uff0c\u56e0\u6b64\u60a8\u4e0d\u5fc5\u8fd9\u6837\u505a\u3002\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u7535\u5b50\u90ae\u4ef6\uff0c\u4ee5\u4fbf\u5728 URL \u4e2d\u65ad\u3001\u6027\u80fd\u4e0b\u964d\u3001\u5e7f\u544a\u88ab\u62d2\u767b\u6216\u9884\u7b97\u9762\u4e34\u8fc7\u65e9\u7528\u5b8c\u7684\u5371\u9669\u65f6\u6536\u5230\u8b66\u544a\u3002<\/p>\n

\u5982\u4f55\u5f00\u59cb\u4f7f\u7528 Google Ads \u811a\u672c\uff1f<\/strong><\/h3>\n

\u60a8\u53ef\u4ee5\u5728\u9690\u85cf\u5728\u9876\u90e8\u680f\u4e2d\u7684\u5de5\u5177\u548c\u8bbe\u7f6e<\/em>\u4e0b\u7684\u6279\u91cf\u64cd\u4f5c<\/em>\u5217\u4e2d\u627e\u5230\u811a\u672c\u9875\u9762\u3002\u5355\u51fb + \u6309\u94ae\uff08\u5c06\u9f20\u6807\u60ac\u505c\u5728\u6587\u672cNew Script \u4e0a<\/em>\uff09\u5f00\u59cb\u3002\u60a8\u5c06\u88ab\u5e26\u5230\u4e00\u4e2a\u5305\u542b\u4e00\u4e2a\u6846\u7684\u9875\u9762\uff0c\u4e00\u4e2a\u7528\u4e8e\u7f16\u5199\u548c\u6267\u884c\u4ee3\u7801\u7684\u7a7a\u95f4\u3002\u8fd9\u4e9b\u811a\u672c\u5c06\u4f5c\u7528\u4e8e\u5b83\u4eec\u6240\u5728\u7684\u5e10\u6237\u3002\u60a8\u53ef\u4ee5\u7f16\u5199\u5c06\u4f5c\u7528\u4e8e\u591a\u4e2a\u5e10\u6237\u7684\u811a\u672c\uff0c\u60a8\u53ef\u4ee5\u5728\u67e5\u770b MCC \u65f6\u6253\u5f00\u811a\u672c\u9875\u9762\u627e\u5230\u8fd9\u4e9b\u811a\u672c\u3002<\/p>\n

\u5355\u51fb\u6587\u6863\uff0c<\/em>\u7136\u540eGoogle Developers<\/em>\u4f1a\u5c06\u60a8\u5e26\u5230 Google Ads \u811a\u672c\u7684\u53c2\u8003\u9875\u9762\u3002\u7cbe\u901a\u811a\u672c\u610f\u5473\u7740\u7406\u89e3\u5e76\u719f\u7ec3\u4f7f\u7528\u53c2\u8003\u6587\u6863\u3002\u8fd9\u5c06\u5728\u540e\u9762\u7684\u90e8\u5206\u4e2d\u66f4\u8be6\u7ec6\u5730\u4ecb\u7ecd\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u6709\u8bb8\u591a\u5e38\u89c1\u4efb\u52a1\u7684\u793a\u4f8b\uff0c\u60a8\u53ef\u4ee5\u5728\u793a\u4f8b<\/em>\u4e0b\u6839\u636e\u60a8\u7684\u7279\u5b9a\u9700\u6c42\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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