{"id":395,"date":"2023-09-26T10:11:30","date_gmt":"2023-09-26T02:11:30","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=395"},"modified":"2023-09-27T09:16:41","modified_gmt":"2023-09-27T01:16:41","slug":"%e4%b8%80%e6%96%87%e7%a7%92%e6%87%82facebook%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%b8%b8%e8%a7%81%e4%b8%93%e4%b8%9a%e6%9c%af%e8%af%ad%ef%bc%81","status":"publish","type":"post","link":"\/blog\/archives\/395","title":{"rendered":"\u4e00\u6587\u79d2\u61c2Facebook\u5e7f\u544a\u6295\u653e\u5e38\u89c1\u4e13\u4e1a\u672f\u8bed\uff01"},"content":{"rendered":"

\u5f88\u591a\u521a\u5f00\u59cb\u505aFacebook\u5e7f\u544a\u7684\u5e7f\u544a\u4e3b\u90fd\u4f1a\u88abCPA\u3001CPC\u3001CPM\u3001IAA\u8fd9\u4e9b\u5e7f\u544a\u6295\u653e<\/strong><\/strong>\u672f\u8bed\u641e\u7684\u6655\u5934\u8f6c\u5411\uff0c\u4e00\u4e2a\u4e00\u4e2a\u53bb\u67e5\u8be2\u89e3\u91ca\u53c8\u8d39\u5f88\u5927\u7684\u529f\u592b\uff0c\u4e3a\u6b64Facebook\u4ee3\u7406YinoLink\u6613\u8bfa\u5c31\u6765\u4e3a\u5927\u5bb6\u76d8\u70b9\u4e0b\u6211\u4eec\u5728Facebook\u5e7f\u544a\u6295\u653e\u65f6\u5e38\u89c1\u4e13\u4e1a\u672f\u8bed\uff0c\u5e0c\u671b\u80fd\u591f\u5e2e\u52a9\u5404\u4f4d\u5e7f\u544a\u4e3b\u5feb\u901f\u4e0a\u624bFacebook\u5e7f\u544a\u3002<\/p>\n

<\/p>\n

\u4e00\u3001\u8ba1\u8d39\u65b9\u5f0f\u672f\u8bed<\/strong><\/strong><\/p>\n

CPM\uff1a\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff0c\u4e5f\u79f0\u201c\u5343\u6b21\u5c55\u793a\u6536\u76ca\u201d\uff0c\u6307\u5728\u5e94\u7528\u6216\u7f51\u7ad9\u5185\u5c55\u793a 1,000 \u6b21\u5e7f\u544a\u6240\u82b1\u7684\u5e73\u5747\u8d39\u7528\u6216\u6240\u83b7\u7684\u5e73\u5747\u6536\u76ca\u3002<\/p>\n

CPA\uff1a\u5355\u6b21\u64cd\u4f5c\u8d39\u7528\uff0c\u4e5f\u79f0\u201c\u5355\u6b21\u83b7\u53d6\u8d39\u7528\u201d\uff0c\u6307\u5e7f\u544a\u5438\u5f15\u53d7\u4f17\u91c7\u53d6\u4e00\u6b21\u64cd\u4f5c\u6240\u82b1\u7684\u8d39\u7528\u3002<\/p>\n

CPC\uff1a\u5355\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u5e7f\u544a\u6bcf\u83b7\u5f97\u4e00\u6b21\u70b9\u51fb\u6240\u82b1\u7684\u8d39\u7528\u3002<\/p>\n

CPI\uff1a\u5355\u6b21\u5c55\u793a\u8d39\u7528\uff0c\u6bcf\u5438\u5f15\u4e00\u540d\u7528\u6237\u89c2\u770b\u5e7f\u544a\u6240\u82b1\u7684\u8d39\u7528\u3002<\/p>\n

CTR\uff1a\u70b9\u51fb\u7387\uff0c\u7f51\u9875\u94fe\u63a5\u7684\u70b9\u51fb\u6b21\u6570\u4e0e\u5c55\u793a\u6b21\u6570\u4e4b\u6bd4\u3002<\/p>\n

PPC\uff1a(Pay-per-Click)\uff1a\u662f\u6839\u636e\u70b9\u51fb\u5e7f\u544a\u6216\u8005\u7535\u5b50\u90ae\u4ef6\u4fe1\u606f\u7684\u7528\u6237\u6570\u91cf\u6765\u4ed8\u8d39\u7684\u4e00\u79cd\u7f51\u7edc\u5e7f\u544a\u5b9a\u4ef7\u6a21\u5f0f\u3002<\/p>\n

CPD\uff1a\u6bcf\u4e0b\u8f7d\u6210\u672c\uff1a\u6309 APP \u4e0b\u8f7d\u91cf\u8ba1\u8d39<\/p>\n

CPI\uff1a\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff1a\u6309 APP \u5b89\u88c5\u91cf\u8ba1\u8d39<\/p>\n

CPS\uff1a\u6bcf\u9500\u552e\u6210\u672c\uff1a\u6309\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u91cf\u8ba1\u8d39<\/p>\n

CPL\uff1a\u6bcf\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff1a\u6309\u641c\u96c6\u5230\u6f5c\u5728\u5ba2\u6237\u540d\u5355\/\u9500\u552e\u7ebf\u7d22\u6570\u8ba1\u8d39\u7b49\u3002<\/p>\n

\u4e8c\u3001\u5e38\u7528\u7ade\u4ef7\u7b56\u7565<\/strong><\/strong><\/p>\n

\u8d39\u7528\u4e0a\u9650\uff1a \u4e00\u79cd\u80fd\u8ba9\u5e7f\u544a\u4e3b\u4e3a\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u5355\u6b21\u4f18\u5316\u4e8b\u4ef6\u6700\u9ad8\u5e73\u5747\u8d39\u7528\u7684\u7ade\u4ef7\u7b56\u7565\u3002<\/p>\n

\u76ee\u6807\u8d39\u7528\u7ade\u4ef7\uff1a \u4e00\u79cd\u80fd\u8ba9\u5e7f\u544a\u4e3b\u4f18\u5148\u83b7\u5f97\u7a33\u5b9a\u7684\u5355\u6b21\u4f18\u5316\u4e8b\u4ef6\u8d39\u7528\u7684\u7ade\u4ef7\u7b56\u7565\u3002Facebook \u4f1a\u5c3d\u91cf\u786e\u4fdd\u8d39\u7528\u8d34\u8fd1\u5e7f\u544a\u4e3b\u7684\u9884\u671f\u3002<\/p>\n

\u6700\u4f4e\u8d39\u7528\u7ade\u4ef7\uff1a \u4e00\u79cd\u4ee5\u82b1\u5b8c\u6240\u6709\u9884\u7b97\u4e3a\u4f18\u5148\u9879\u7684\u7ade\u4ef7\u7b56\u7565\u3002\u5e7f\u544a\u4e3b\u9664\u4e86\u8bbe\u7f6e\u9884\u7b97\u5916\uff0c \u4e0d\u80fd\u4ee5\u5176\u4ed6\u4efb\u4f55\u65b9\u5f0f\u6765\u63a7\u5236\u8d39\u7528\u3002<\/p>\n

\u4e09\u3001\u5e7f\u544a\u53d7\u4f17<\/strong><\/strong><\/p>\n

\u6838\u5fc3\u53d7\u4f17\uff1a\u4e00\u79cd\u9ed8\u8ba4\u5b9a\u4f4d\u9009\u9879\uff0c\u8ba9\u5e7f\u544a\u4e3b\u80fd\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\u3001\u5730\u533a\u3001\u5174\u8da3\u548c\u884c\u4e3a\u6765\u5bfb\u627e\u5e7f\u544a\u7684\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n

CA\uff1a \u81ea\u5b9a\u4e49\u53d7\u4f17\uff0c\u901a\u8fc7 Facebook \u5e7f\u544a\u754c\u9762\u521b\u5efa\u7684\u4e00\u7ec4\u53d7\u4f17\uff0c\u80fd\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728 Facebook\u7528\u6237\u4e2d\u627e\u5230\u73b0\u6709\u53d7\u4f17\u3002<\/p>\n

ECA\uff1a \u4e92\u52a8\u81ea\u5b9a\u4e49\u53d7\u4f17\uff0c\u4e5f\u79f0\u201cFacebook \u81ea\u5b9a\u4e49\u53d7\u4f17\u201d\uff0c\u6307\u6839\u636e\u4ee5\u5f80\u5728 Facebook \u4ea7\u54c1\u5185\u4e0e\u5e7f\u544a\u4e3b\u5185\u5bb9\u4e92\u52a8\u7684\u60c5\u51b5\u6765\u770b\uff0c\u53ef\u80fd\u4f1a\u4e0e\u5e7f\u544a\u8fdb\u884c\u4e92\u52a8\u7684\u53d7\u4f17\u7fa4\u3002<\/p>\n

LAL\uff1a \u7c7b\u4f3c\u53d7\u4f17\uff0c\u4e0e\u73b0\u6709\u53d7\u4f17\u5177\u6709\u7c7b\u4f3c\u7279\u5f81\u7684\u4eba\u7fa4\uff0c\u53ef\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5411\u4e0e\u8001\u5ba2\u6237\u76f8\u4f3c\u7684\u4eba\u7fa4\u6295\u653e\u5e7f\u544a\u3002<\/p>\n

\u56db\u3001\u8ffd\u8e2a\u5de5\u5177<\/strong><\/strong><\/p>\n

Facebook Pixel \u50cf\u7d20\u4ee3\u7801\uff1a\u4e00\u6bb5\u5b89\u88c5\u5728\u7f51\u7ad9\u4e0a\u7528\u4e8e\u6355\u6349\u7f51\u7ad9\u4e8b\u4ef6\u7684\u4ee3\u7801\u3002\u521b\u5efa\u4e0e\u7ed1\u5b9a\u6559\u7a0b\u53ef\u4ee5\u70b9\u51fb\u539f\u6587\u89c2\u770b\u89c6\u9891\u6559\u7a0b\u3002<\/p>\n

Facebook SDK\uff1a \u4e00\u6bb5\u5b89\u88c5\u5728\u5e94\u7528\u5185\u7528\u4e8e\u6355\u6349\u5e94\u7528\u4e8b\u4ef6\u7684\u4ee3\u7801\u3002<\/p>\n

\u4e94\u3001\u5176\u4ed6\u4e13\u7528\u672f\u8bed<\/strong><\/strong><\/p>\n

AP\uff1a\u81ea\u52a8\u7248\u4f4d\uff0c\u4e00\u822c\u5e38\u548cCBO\uff08\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4f18\u5316\uff09\u4e00\u8d77\u4f7f\u7528\u3002\u7248\u4f4d\u6307\u7f51\u7ad9\u6216\u5e94\u7528\u5185\u7528\u4e8e\u5c55\u793a\u5e7f\u544a\u7684\u4f4d\u7f6e\uff0c\u4f8b\u5982\u52a8\u6001\u6d88\u606f\u3001Instagram \u5feb\u62cd\u6216 Messenger \u6536\u4ef6\u7bb1\u3002<\/p>\n

A\/B test\uff1a \u4e5f\u79f0\u201c\u62c6\u5206\u5bf9\u6bd4\u6d4b\u8bd5\u201d\uff0c\u53ef\u4f9b\u5e7f\u544a\u4e3b\u5f00\u5c55\u53d7\u63a7\u7684\u5b9e\u9a8c\u6765\u5bf9\u6bd4\u591a\u4e2a\u5e7f\u544a\u7ec4\uff0c\u4e86\u89e3\u5176\u4e2d\u54ea\u4e2a\u8868\u73b0\u6700\u4f73\u3002<\/p>\n

ARPU\uff1a\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165<\/p>\n

AEO\uff1a(App Event Optimization)\u5e94\u7528\u4e8b\u4ef6\u4f18\u5316<\/p>\n

AAA\uff1a\u81ea\u52a8\u5e94\u7528\u5e7f\u544a<\/p>\n

API\uff1a\uff08ApplicationProgramming Interface\uff0c\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\uff09\u662f\u4e00\u4e9b\u9884\u5148\u5b9a\u4e49\u7684\u51fd\u6570\uff0c\u6216\u6307\u8f6f\u4ef6\u7cfb\u7edf\u4e0d\u540c\u7ec4\u6210\u90e8\u5206\u8854\u63a5\u7684\u7ea6\u5b9a\u3002\u7528\u6765\u63d0\u4f9b\u5e94\u7528\u7a0b\u5e8f\u4e0e\u5f00\u53d1\u4eba\u5458\u57fa\u4e8e\u67d0\u8f6f\u4ef6\u6216\u786c\u4ef6\u5f97\u4ee5\u8bbf\u95ee\u7684\u4e00\u7ec4\u4f8b\u7a0b\uff0c\u800c\u53c8\u65e0\u9700\u8bbf\u95ee\u6e90\u7801\uff0c\u6216\u7406\u89e3\u5185\u90e8\u5de5\u4f5c\u673a\u5236\u7684\u7ec6\u8282\u3002<\/p>\n

BM\uff1a\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u662ffacebook\u5e7f\u544a\u8d26\u6237\u7684\u64cd\u4f5c\u5e73\u53f0\uff0c\u7b80\u79f0BM\u3002\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u53ef\u4ee5\u5b9e\u73b0\u591a\u4eba\u540c\u65f6\u64cd\u4f5c\u5e7f\u544a\u8d26\u6237\u3002\u5982\u679c\u4f60\u6709\u591a\u4e2a\u5e7f\u544a\u8d26\u6237\uff0c\u53ef\u4ee5\u5728\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u91cc\u7ba1\u7406\u4e0d\u540c\u8d26\u6237\u4e0b\u7684\u5e7f\u544a\u3002<\/p>\n

CBO\uff1a\uff08Campaign Budget Optimization\uff09\/\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4f18\u5316\uff0cCBO\u5141\u8bb8Facebook\u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u5728\u5404\u5e7f\u544a\u7ec4\u4e4b\u95f4\u7684\u5206\u914d\u3002\u5176\u76ee\u7684\u662f\u5e2e\u52a9\u4f60\u7528\u73b0\u6709\u7684\u9884\u7b97\u5f97\u5230\u8f83\u597d\u7684\u8425\u9500\u6210\u6548\u3002<\/p>\n

DA\uff1a\uff08Dynamic ads\uff09\u52a8\u6001\u5e7f\u544a\uff0c\u5206\u4e3aDPA\u4e0eDABA\u4e24\u79cd\uff0cDPA\u662f\u8001\u5ba2\u518d\u8425\u9500\u5e7f\u544a\uff0cDABA\u662f\u65b0\u5ba2\u52a8\u6001\u5e7f\u544a\u3002\u52a8\u6001\u5e7f\u544a\u4f1a\u6839\u636e\u7528\u6237\u7279\u6027\uff0c\u5c55\u793a\u4e0d\u4e00\u6837\u7684\u5e7f\u544a\u5185\u5bb9\u3002<\/p>\n

VO\uff1a\u4ef7\u503c\u4f18\u5316<\/p>\n

IAP: \u5e94\u7528\u5185\u8d2d\u4e70<\/p>\n

IAA: \u5e94\u7528\u5185\u5e7f\u544a\uff0c\u5e7f\u544a\u53d8\u73b0<\/p>\n

IPM\uff1a\uff08Install Per Mille\uff09\u5343\u6b21\u5c55\u793a\u4e0b\u8f7d\u91cf<\/p>\n

PV\uff1a\u8bbf\u95ee\u91cf\uff0c\u5168\u79f0Page View\uff0c\u5373\u9875\u9762\u8bbf\u95ee\u91cf\uff0c\u6bcf\u6253\u5f00\u4e00\u6b21\u9875\u9762PV\u8ba1\u6570+1\uff0c\u5237\u65b0\u9875\u9762\u4e5f\u662f\u3002<\/p>\n

LTV\uff1a \u7ec8\u751f\u4ef7\u503c\uff0c\u6307\u4f7f\u7528\u7b2c\u4e09\u65b9\u5f00\u53d1\u8005\u5e94\u7528\u7684\u5ba2\u6237\u7fa4\u7684\u603b\u4ef7\u503c\u6307\u6807\uff08\u4f8b\u5982\u603b\u8d2d\u4e70\u91cf\uff09\u3002<\/p>\n

PV\uff1a\u8bbf\u95ee\u91cf\uff0c\u5168\u79f0Page View\uff0c\u5373\u9875\u9762\u8bbf\u95ee\u91cf\uff0c\u6bcf\u6253\u5f00\u4e00\u6b21\u9875\u9762PV\u8ba1\u6570+1\uff0c\u5237\u65b0\u9875\u9762\u4e5f\u662f\u3002<\/p>\n

\u673a\u5668\u5b66\u4e60\u9636\u6bb5\uff1a \u6307\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u7684\u6295\u653e\u7cfb\u7edf\u6536\u96c6\u4fe1\u606f\u6765\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7684\u9636\u6bb5\u3002 \u8be5\u672f\u8bed\u662f\u6307 Facebook \u6295\u653e\u7cfb\u7edf\u7684\u673a\u5668\u5b66\u4e60\u8fc7\u7a0b\uff0c\u800c\u975e\u5e7f\u544a\u4e3b\u7684\u5b66\u4e60\u3002<\/p>\n

\u673a\u5668\u5b8c\u6210\u7684\u6807\u5fd7\u662f7\u5929\u5185\u5b8c\u621050\u6b21\u76ee\u6807\u8f6c\u5316\uff08\u5982\u679c\u4f60\u7684\u5e7f\u544a\u76ee\u6807\u662f\u52a0\u5165\u8d2d\u7269\u8f66\uff0c\u90a3\u4e48\u57287\u5929\u5185\u5b8c\u621050\u6b21\u52a0\u8d2d\uff0c\u5c31\u8bf4\u660e\u4f60\u7684\u5e7f\u544a\u6e21\u8fc7\u4e86\u673a\u5668\u5b66\u4e60\u9636\u6bb5\uff09<\/p>\n

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