{"id":50,"date":"2023-09-19T16:38:43","date_gmt":"2023-09-19T08:38:43","guid":{"rendered":"https:\/\/4399pay.com\/blog\/?p=50"},"modified":"2023-09-20T11:05:48","modified_gmt":"2023-09-20T03:05:48","slug":"%e5%bf%85%e7%9c%8b%ef%bc%81%e5%90%88%e7%90%86facebook%e5%b9%bf%e5%91%8a%e7%ab%9e%e4%bb%b7%e6%96%b9%e5%bc%8f%ef%bc%8c%e9%80%a0%e5%b0%b1%e6%9c%80%e4%bd%b3%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e6%95%88","status":"publish","type":"post","link":"\/blog\/archives\/50","title":{"rendered":"\u5fc5\u770b\uff01\u5408\u7406Facebook\u5e7f\u544a\u7ade\u4ef7\u65b9\u5f0f\uff0c\u9020\u5c31\u6700\u4f73\u5e7f\u544a\u6295\u653e\u6548\u679c"},"content":{"rendered":"

<\/h1>\n
    \n
  1. \u4ec0\u4e48\u662fFacebook\u7ade\u4ef7\u673a\u5236\uff1f<\/strong><\/li>\n<\/ol>\n

    Facebook\u7684\u7528\u6237\u6570\u91cf\u867d\u7136\u5f88\u5e9e\u5927\uff0c\u4f46\u662f\u5176\u7528\u6237\u91cf\u5e76\u4e0d\u662f\u65e0\u9650\u7684\uff0c\u76f8\u5e94\u63d0\u4f9b\u7684\u5e7f\u544a\u7248\u4f4d\u4e5f\u9700\u8981\u8003\u8651\u7528\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u6709\u6570\u91cf\u9650\u5236\uff0c\u5e7f\u544a\u4e3b\u90fd\u60f3\u53bb\u6295\u653e\u5e7f\u544a\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u901a\u8fc7\u7ade\u4e89\u7684\u65b9\u5f0f\u53bb\u8d62\u5f97\u5e7f\u544a\u7684\u66dd\u5149\u673a\u4f1a\u3002<\/p>\n

    \u4e00\u822c\u6765\u8bf4\uff0cFacebook\u4f1a\u6743\u8861\u5e7f\u544a\u4e3b\u548c\u81ea\u5df1\u7528\u6237\u7684\u4f53\u9a8c\uff0c\u901a\u8fc7Facebook\u81ea\u5df1\u7684\u7cfb\u7edf\u8ba1\u7b97\uff0c\u4f1a\u628a\u5e7f\u544a\u6295\u7ed9\u53ef\u80fd\u9700\u8981\u7684\u7528\u6237\uff0c\u5e76\u4e0d\u662f\u8bf4\u54ea\u4e2a\u5e7f\u544a\u4e3b\u51fa\u7684\u4ef7\u683c\u9ad8\u5c31\u4f1a\u5c55\u793a\u4ed6\u7684\u5e7f\u544a\uff0c\u800c\u662f\u4f1a\u8003\u8651\u5e7f\u544a\u4e3b\u7684\u7efc\u5408\u4ef7\u503c\u3002<\/p>\n

    \"1694768864290\"<\/p>\n

    \u5f71\u54cd\u6211\u4eec\u5e7f\u544a\u6700\u4e3b\u8981\u7684\u56e0\u7d20\u5c31\u662f\u53d7\u4f17\u7684\u9009\u62e9\uff0c\u5c31\u6bd4\u5982\uff0c\u65e0\u8bba\u4f60\u7684\u5e7f\u544a\u5236\u4f5c\u7cbe\u826f\u4e0e\u5426\uff0c\u6298\u6263\u529b\u5ea6\u662f\u5426\u8d85\u503c\u3002\u4f60\u90fd\u5f88\u96be\u529d\u8bf4\u4e00\u4e2a\u672a\u5a5a\u5973\u6027\u8d2d\u4e70\u7ae5\u88c5\u4ea7\u54c1\u3002\u6240\u4ee5\u5982\u679c\u53d7\u4f17\u7cbe\u786e\uff0c\u5e7f\u544a\u6548\u679c\u4e00\u5b9a\u4f1a\u6709\u5f88\u5927\u63d0\u5347\uff0c\u4f46\u662f\u5177\u4f53\u5c06\u6211\u4eec\u7684\u5e7f\u544a\u5c55\u793a\u7ed9\u54ea\u4e9b\u7528\u6237\u770b\uff0c\u662f\u7531Facebook\u7684\u7cfb\u7edf\u7b97\u6cd5\u800c\u51b3\u5b9a\u7684\u3002<\/p>\n

    \u6240\u4ee5\u5f53\u6211\u4eec\u8981\u4e86\u89e3\u4e86Facebook\u6bcf\u4e00\u79cd\u7ade\u4ef7\u673a\u5236\uff0c\u5e76\u4e14\u9009\u62e9\u6700\u9002\u5408\u6211\u4eec\u7684\u5e7f\u544a\u642d\u914d\uff0c\u624d\u80fd\u53d6\u5f97\u6700\u597d\u7684\u5e7f\u544a\u6548\u679c\u3002<\/strong><\/strong><\/p>\n

      \n
    1. Facebook\u7684\u7ade\u4ef7\u7b56\u7565\u67095\u79cd<\/li>\n<\/ol>\n

      \"1694768971412\"<\/p>\n

      \u6700\u4f4e\u8d39\u7528\uff08Highest Value or lowest cost\uff09<\/p>\n

      \u00b7 \u8d39\u7528\u4e0a\u9650\uff08Cost Cap\uff09<\/p>\n

      \u00b7 \u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95(Minimum ROAS)<\/p>\n

      \u00b7 \u7ade\u4ef7\u4e0a\u9650(Bid cap)<\/p>\n

      \u00b7 \u76ee\u6807\u8d39\u7528(Target cost)<\/p>\n

      Facebook\u652f\u6301\u81ea\u52a8\u51fa\u4ef7\uff08\u6700\u4f4e\u8d39\u7528\uff09\u548c\u624b\u52a8\u51fa\u4ef7\uff08\u8d39\u7528\u4e0a\u9650\u3001\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95\u3001\u7ade\u4ef7\u4e0a\u9650\u3001\u76ee\u6807\u8d39\u7528\uff09\u4e24\u79cd\u51fa\u4ef7\u65b9\u5f0f\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u9884\u7b97\u8981\u6c42\u548c\u6295\u653e\u9884\u671f\u9009\u62e9\u5408\u9002\u7684\u51fa\u4ef7\u65b9\u5f0f\u3002<\/p>\n

      \u4ee5\u4e0b\u4f1a\u8fdb\u884c\u5206\u522b\u4ecb\u7ecd<\/p>\n

      \uff08\u4e00\uff09\u6700\u4f4e\u8d39\u7528\uff08Highest value or Lowest cost\uff09<\/strong><\/strong><\/p>\n

      \u6700\u4f4e\u8d39\u7528\u662f\u7535\u5546\u5e7f\u544a\u4e3b\u6700\u5e38\u7528\u7684\u7ade\u4ef7\u65b9\u5f0f\u3002\u82e5\u4f7f\u7528\u8fd9\u79cd\u7b56\u7565\uff0c\u53ea\u9700\u8981\u8bbe\u7f6e\u9884\u7b97\uff0c\u7cfb\u7edf\u4f1a\u5c3d\u91cf\u5728\u5e7f\u544a\u7ec4\u7684\u6392\u671f\u7ed3\u675f\u524d\u82b1\u5b8c\u60a8\u7684\u6240\u6709\u9884\u7b97\uff0c\u4e0e\u6b64\u540c\u65f6\u6700\u5927\u5316\u60a8\u4ece\u8d2d\u4e70\u4e2d\u83b7\u5f97\u7684\u4ef7\u503c\u3002\u8fd9\u79cd\u7ade\u4ef7\u65b9\u5f0f\u662f\u4e00\u5b9a\u4f1a\u82b1\u5b8c\u4f60\u7684\u6240\u6709\u9884\u7b97\u7684\uff0c\u7136\u540e\u518d\u4f60\u7ed9\u7684\u9884\u7b97\u91cc\u5c3d\u53ef\u80fd\u591a\u7684\u83b7\u5f97\u6210\u6548\u3002<\/p>\n

        \n
      1. \u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95<\/strong><\/strong><\/li>\n<\/ol>\n

        \u9700\u8981\u8bbe\u7f6e\u9884\u7b97\u3001\u5e76\u4e14\u8bbe\u7f6e\u51fa\u4ef7\uff08\u8fd9\u91cc\u7684\u51fa\u4ef7\u4ee3\u8868\u8f6c\u5316\uff09\uff0c\u5728\u4f60\u7684\u9884\u7b97\u6761\u4ef6\u5185\u63a7\u5236\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\uff0c\u540c\u65f6\u83b7\u5f97\u6700\u9ad8\u9500\u552e\u989d\u3002\u901a\u4fd7\u6765\u8bb2\uff0c\u5c31\u662ffacebook\u4f1a\u6839\u636e\u6570\u636e\uff0c\u4e3a\u9009\u62e9\u6b64\u9009\u9879\u7684\u5e7f\u544a\uff0c\u6295\u653e\u7ed9\u90a3\u4e9b\u66fe\u7ecf\u6709\u7740\u66f4\u591a\u8d2d\u4e70\u884c\u4e3a\u7684\u53d7\u4f17\u3002<\/p>\n

        \u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95\u662f\u6709\u52a9\u4e8e\u786e\u4fdd\u5355\u6b21\u4f18\u5316\u4e8b\u4ef6\u7684\u4fdd\u5e95ROAS\u9ad8\u4e8e\u67d0\u4e2a\u91d1\u989d\uff0c\u5f53\u60a8\u8f93\u5165\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u4fdd\u5e95\u503c\u540e\uff0cFacebook\u4f1a\u4e89\u53d6\u83b7\u5f97\u6700\u5927\u8d2d\u7269\u4ef7\u503c\u4f7fROAS\u9ad8\u4e8e\u4f60\u8f93\u5165\u7684\u91d1\u989d\u3002<\/p>\n

        \u5f53\u7136\uff0c\u5982\u679c\u4f60\u8bbe\u7f6e\u7684\u4fdd\u5e95\u503c\u8fc7\u9ad8\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9884\u7b97\u82b1\u4e0d\u51fa\u53bb\u3002\u7136\u800c\uff0c\u5982\u679c\u60a8\u5bf9\u4e8e\u5e0c\u671b\u901a\u8fc7\u5e7f\u544a\u83b7\u5f97\u7684\u56de\u62a5\u3002\u6709\u5177\u4f53\u7684\u76ee\u6807\uff0c\u5219\u53ef\u4ee5\u9009\u62e9\u6b64\u9879\u3002<\/p>\n

          \n
        1. \u76ee\u6807\u8d39\u7528<\/strong><\/strong><\/li>\n<\/ol>\n

          \u9700\u8981\u8bbe\u7f6e\u9884\u7b97\u3001\u5e76\u4e14\u8bbe\u7f6e\u51fa\u4ef7\uff0c\u4ee5\u60a8\u671f\u671b\u7684\u5355\u6b21\u6210\u6548\u5e73\u5747\u8d39\u7528\u8fdb\u884c\u4ed8\u8d39<\/strong><\/strong>\uff0c\u8fd9\u4e00\u51fa\u4ef7\u65b9\u5f0f\u662f\u6307\uff0cFacebook\u4f1a\u5c1d\u8bd5\u5728\u4fdd\u6301\u5e73\u5747\u5355\u6b21\u6210\u6548\u8d39\u7528\u4e0d\u9ad8\u4e8e\u9884\u671f\u5e73\u5747\u8d39\u7528\u7684\u540c\u65f6\uff0c\u5e2e\u60a8\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u6210\u6548\u3002<\/p>\n

          \u7279\u5b9a\u7684\u5355\u4e2a\u6210\u6548\u7684\u8d39\u7528\u53ef\u80fd\u4f1a\u9ad8\u4e8e\u6216\u4f4e\u4e8e\u8fd9\u4e2a\u5e73\u5747\u8d39\u7528\u7ade\u4ef7\uff0c\u4f46\u6700\u7ec8\u6bcf\u4e2a\u6210\u6548\u7684\u5e73\u5747\u8d39\u7528\u5c06\u4f1a\u7b49\u4e8e\u6216\u4f4e\u4e8e\u60a8\u8bbe\u7f6e\u7684\u5e73\u5747\u8d39\u7528\u7ade\u4ef7\u3002<\/p>\n

          \uff08\u56db\uff09\u8d39\u7528\u4e0a\u9650\uff08Cost Cap\uff09<\/strong><\/strong><\/p>\n

          \u9700\u8981\u8bbe\u7f6e\u9884\u7b97\uff0c\u5e76\u4e14\u8bbe\u7f6e\u51fa\u4ef7\uff0c\u5373\u60a8\u613f\u610f\u4e3a\u6bcf\u6b21\u6210\u6548\u652f\u4ed8\u7684\u6700\u5927\u91d1\u989d\u3002\u5982\u679c\u4f7f\u7528\u8fd9\u7c7b\u7ade\u4ef7\uff0c\u6211\u4eec\u4f1a\u5c1d\u8bd5\u4ee5\u7b49\u4e8e\u6216\u4f4e\u4e8e\u7ade\u4ef7\u7684\u8d39\u7528\u5e2e\u52a9\u60a8\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u6210\u6548\u3002\u7cfb\u7edf\u4f1a\u4f18\u5148\u5e2e\u52a9\u60a8\u83b7\u5f97\u6700\u4f18\u8d28\u7684\u7528\u6237\uff0c\u7136\u540e\u5f53\u6700\u4f18\u8d28\u7684\u7684\u7528\u6237\u8dd1\u5b8c\u4e4b\u540e\uff0c\u518d\u627e\u4e0d\u662f\u90a3\u4e48\u4f18\u8d28\u7684\u7528\u6237\uff0c\u540c\u65f6\u5c3d\u91cf\u4f7f\u8d39\u7528\u4f4e\u4e8e\u8bbe\u7f6e\u7684\u5e73\u5747\u91d1\u989d\u3002<\/p>\n

          \u7531\u4e8e\u7cfb\u7edf\u4f1a\u4f1a\u5728\u60a8\u7684\u51fa\u4ef7\u5185\uff0c\u4ee5\u4ece\u4f4e\u5230\u9ad8\u7684\u4ef7\u683c\u987a\u5e8f\u83b7\u53d6\u7528\u6237\u3002\u5982\u679c\u60a8\u7684\u5355\u6b21\u4f18\u5316\u4e8b\u4ef6\u5e73\u5747\u8d39\u7528\u8fbe\u5230\u8bbe\u7f6e\u7684\u51fa\u4ef7\u503c\uff0c\u8fd9\u8bf4\u660e\u8bf4\u660e\u8fd9\u4e2a\u9636\u6bb5\u7684\u7528\u6237\u90fd\u5df2\u7ecf\u627e\u5b8c\u4e86\uff0c\u8fd9\u65f6\u60a8\u5fc5\u987b\u63d0\u5347\u51fa\u4ef7\uff0c\u5426\u5219\u5c31\u4f1a\u82b1\u4e0d\u51fa\u53bb\u94b1\uff0c\u5e7f\u544a\u505c\u6b62\u6295\u653e\uff0c\u8fd9\u4e5f\u662f\u8d39\u7528\u4e0a\u9650\u548c\u76ee\u6807\u8d39\u7528\u7684\u6700\u5927\u533a\u522b\u3002<\/p>\n

          \uff08\u4e94\uff09\u7ade\u4ef7\u4e0a\u9650\uff08Bid Cap\uff09<\/strong><\/strong><\/p>\n

          \u9700\u8981\u8bbe\u7f6e\u9884\u7b97\u3001\u5e76\u4e14\u8bbe\u7f6e\u51fa\u4ef7\uff0c\u4f1a\u4e25\u683c\u6309\u7167\u4f60\u8bbe\u7f6e\u7684\u51fa\u4ef7\uff0c\u6240\u4ee5\u5982\u679c\u6700\u7ec8\u7684\u8f6c\u6362\u5355\u4ef7\u8fbe\u4e0d\u5230\u8bbe\u7f6e\u7684\u6570\u503c\uff0c\u7cfb\u7edf\u4f1a\u56e0\u4e3a\u60a8\u7684\u51fa\u4ef7\u4ece\u800c\u9650\u5236\u6bcf\u6b21\u7ade\u62cd\u7684\u7ade\u4ef7\uff0c\u4ece\u800c\u5bfc\u81f4\u60a8\u7684\u5e7f\u544a\u82b1\u4e0d\u51fa\u53bb\u94b1<\/p>\n

          \u4f8b\u5982\uff1a<\/strong>
          \n\u5982\u679c\u60a8\u5c06\u51fa\u4ef7\u8bbe\u7f6e\u4e3a $5 \u7f8e\u5143\uff0c\u800c $5.01 \u7f8e\u5143\u7684\u7ade\u4ef7\u53ef\u4ee5\u83b7\u5f97 10\u6b21\u8d2d\u4e70\uff0c\u90a3\u4e48\u6211\u4eec\u4e0d\u4f1a\u8bd5\u56fe\u83b7\u5f97\u8fd9 10\u4e2a\u8d2d\u4e70\uff08\u4f46\u5982\u679c\u60a8\u8bbe\u7f6e $5.1 \u7f8e\u5143\u7684\u51fa\u4ef7\uff0c\u6211\u4eec\u5c31\u53ef\u80fd\u4f1a\u5c1d\u8bd5\u83b7\u5f97\u8fd9 10\u4e2a\u8d2d\u7269\uff09<\/p>\n

          \u603b\u7684\u6765\u8bf4\uff1a<\/p>\n

          \u7535\u5546\u4e00\u822c\u9009\u7528\u6700\u4f4e\u8d39\u7528\uff0c\u82b1\u8d39\u867d\u7136\u4f1a\u8f83\u9891\u7e41\uff0c\u4f46\u662f\u6548\u679c\u4e5f\u662f\u8f83\u597d\u7684<\/strong><\/strong><\/p>\n

          \u800c\u4ece\u82b1\u8d39\u548c\u8f6c\u6362\u5c42\u9762\u6765\u8bf4<\/p>\n

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